Give Your Website a Facelift

I’m amazed at how often we come across companies that are spending lots of money to grow their sales functions but don’t have the right marketing in place. They fundamentally haven’t got the right mix between sales and marketing investments. In particular, in the 21st Century, a company’s website is an absolutely key component of the marketing communications mix, especially since websites are now the primary vehicle for capturing and converting leads and turning them into sales prospects. Lots of companies that are trying to increase sales have outdated websites with stale messaging, poor positioning, outdated graphics, unexciting web copy and few offers or calls to action.

Psst, Hey Buddy! What's Your Passion?

What's your passion? You need a Website plan. You could sit there staring at a blank computer screen for months, or you could get underway in a few hours. It’s up to you.

Design Your Webpage With Visitors In Mind - Optimize Your Images To Reduce The Load Time

One of usually omitted topic is your webpage load time. If your webpage is graphically rich, and your graphics are not well optimized, it might be a frustrating experience for your visitors with dial-up. What should you do to speed up your webpage load time?

Online Article Submission Site and Author's Pictures on Home Page Considered

There are so many online article submission websites on the Internet these days. Recently I counted 120 of them in fact. Most are very weak and probably will not even be online next year. The average online article submission website stays online about 4-months and then disappears forever. Many of the articles that they have posted are picked up by other websites and those articles end up all over the Internet and have a much better chance at longevity.

How to Quit your Day Job with Turnkey Websites

Turnkey Websites are Hot and if you follow this tried-and-true method, you will be quitting your day job within 6 months. How exactly do you make a living with turnkey websites? By getting them through a low cost turnkey website provider and selling them over and over again on venues like ebay - not only do you secure the customer's money with the final sale of the website, but you ...

Web Site Analytics

Website analytics is widely used by business to business and business to consumer online merchants to examine various markets and track their customers accurately. Web analytics is also becoming increasingly popular with webmasters of other websites as well. Since tracking visitors accurately is very important for most websites, most webmasters use web analytics to get customer conversion rates and other important data. Usually, web analytics software tracks visitor behavior by inserting a small piece of tracking code on each page of the site. The tracking code transmits information to the analytics software vendor's data collection facility using a tiny gif image or a small JavaScript code. To identify returning visitors tracking ID stored in a cookie is used.

Web Accessibility: WCAG 2.0 and You

It seems that the W3C is on the verge of releasing a whole new set of Web Content Accessibility Guidelines called WCAG 2.0. With numerous changes in place, it now seems that the whole set of guidelines that many of us have worked so hard to implement are all kind of up in the air.

Content Management Systems for Improved Marketing Results

Website owners are faced with the challenge of website visibility, be it the surfer (including customers) or the search engines - online information must be continually reviewed and updated so that both of them have access to an up-to-date version. Hence out of this necessity, was born a need for online Content Management Systems (CMS).

Writing for Profit

Brilliant and strong writing makes profit... Great writing is efficient and can also be elegant it delivers its message plainly and directly; it wins the business and avoids confusion and also tells you reader that you understand the subject you are telling them about and care to explain it in plain English.

How To Redesign Your Site To Load Faster And Improve Profit

Learn how to redesign your site to make it load faster and improve your sales.

What Makes a Great Web Business Great?

Wouldn’t you like to have a successful website, as profitable as the “Giants” of the Web? Just take a look at Yahoo!, Amazon, Google, eBay, MSN and so many others. You’ll notice certain patterns you could follow to succeed.

Your Website is a Work in Progress

Your website is not an event. Think of it as a work in progress. To maximise its effectiveness you must work continuously to build traffic and improve content and conversion rates.

A Good Website is Critical in the IT Consulting Business

When designing your IT consulting business website, write it in a way that will appeal to the small business owner. You should focus on the benefits you can bring to their business plan.

Internet Explorer 7: Is Your Site Ready?

If you haven't already heard about it–and I'm sure that most of you have–Microsoft is planning to release the first major upgrade to Internet Explorer since IE6 in 2001. With many new features, security upgrades, and changes to the core software itself, it's a totally new browser that will suddenly be the primary browser of a good 70% or more of your audience. Is your site ready for that? If you don't know for sure, now's the time to find out.

The Consummate Bargain Guy

If you run a small business, then you understand how important it is to save money. Thankfully, various shareware and freeware programs out there can help trim overhead and help you run your business effectively for less. Read on for a review of one such antivirus system sure to please small business owners the world over.