Branding Corporate Brand Company

Ford Motor Company re-brands incorrectly before they even begin.

Executive Gifts Have Evolved In Montreal Canada and the United States!

Executive gifts used to be a nice pen or a nice meal, today it's more common to give a Tag Heuer or Baume and Mercier Watch or Swarofski Crystal.

Replica Watches - A Closer Look

Replica watches provide the not so affluent with the opportunity to sport incredible imitations of various luxury watches like: Cartier, Piaget, Rolex, and Technomarine for a fraction of the price. On the other hand, the downside of replica watches is that in one way it could be considered a form of stealing.

Brand Identity, Corporate Identity, and Brand Image

Brand identity is the complete package of a business to its customers. It includes the company's service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

Branding, The How's, What's And Why's

Your business brand says a lot about you and your business. If you create a strong brand image, it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business. We'll show you what a brand is, why you need it and how you define your brand.

Throwing Good Money After Bad Design-Is Your Small Business Wasting Money on the Wrong Graphic Artis

Your small business wouldn’t hire a CPA that didn’t know tax law, so why hire a graphic artist with no marketing expertise? It sounds elementary but otherwise sharp businesspeople pour thousands of investment dollars down the drain by hiring inexperienced, ill-equipped graphic artists. Does your company do this as well? Chances are you have or you’re doing it now. Take 5 minutes and learn how to avoid throwing good money after bad art. The current graphic artist you’re paying won’t thank you but your accountant and your bottom line probably will!

Packaging for the Leap from Shelf to Hand

Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. There are 4 key attributes to ensure a successful package design.

Termination of Franchise Agreements

Why would any franchisor want to terminate a franchisee who pays royalties into the system, assists the franchisor in extending his brand name and helps the franchise system gain market share, growth and profitability? Indeed all good points to the question; why?

T-Shirt Printing

Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our backs since their debut by European soldiers in World War I. Not until after World War II were T-shirts considered acceptable to where standalone (not under another shirt) when such pioneers as John Wayne, Marlon Brando, and James Dean were famed to have worn them on nationally syndicated television.

Packaging Yourself

I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging expert extraordinaire? Let me show you my method for packaging myself.

Branding Your Company From The Top Down

Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America?

Logos - 3 Benefits a Logo Gives to your Brand

Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head: Should I have a logo?

The Power of Storytelling to Build a Better Brand

Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.

Use Your Business Entities to Brand Yourself!

How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the process of setting up and managing your business entities to establish your own distinctive brand.

Build Your Business Brand for Success

Your business brand would resides in your potential customer's mind which come from result of all the impressions that they’ve encountered before hand, which associated with your business name, your business logo, your marketing management messages, and all the other little things that people could possibly see and hear about your business.