What Do You Need to Know Before You Design Your Own Logo?

What elements make a successful logo? Here are 10 logo design tips that professionals use.

The 10 Building Blocks to a Becoming a Household Name

Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers, learn how to develop a killer brand that will inspire you, attract loyal customers, and knock out the competition.

Brand Identity, Branding and Brand Image

A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

Hiring A Branding Company 101

How to hire a branding company.

Franchise Expansion Thru Regional Team Manager Agreements

One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises.

Termination of Franchise Agreements

Why would any franchisor want to terminate a franchisee who pays royalties into the system, assists the franchisor in extending his brand name and helps the franchise system gain market share, growth and profitability? Indeed all good points to the question; why?

T-Shirt Printing

Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our backs since their debut by European soldiers in World War I. Not until after World War II were T-shirts considered acceptable to where standalone (not under another shirt) when such pioneers as John Wayne, Marlon Brando, and James Dean were famed to have worn them on nationally syndicated television.

Logos - 3 Benefits a Logo Gives to your Brand

Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head: Should I have a logo?

Brandversation: Creating an Online Branded Experience

The Internet present more challenges and opportunities to develop loyalty through a branded experience.

What's in a Company Name?

You can hardly influence the development of your child by selecting whatever name... When talking about business however there is only one option; The name you choose will -– as a cultural element -– influence your business. How do companies handle this issue after a merger? Some examples from the Dutch Stock Exchange.

Build Your Business Brand for Success

Your business brand would resides in your potential customer's mind which come from result of all the impressions that they’ve encountered before hand, which associated with your business name, your business logo, your marketing management messages, and all the other little things that people could possibly see and hear about your business.

Brand Your Business

What is branding and how do I use it in marketing?

4 Steps to Choose the Right Logo Design Company

A few tips on what you should take in consideration before choosing a company to design your logo.

A 7 Step Approach To Building A Client Attractive Brand

The secret to big success is branding. Yes, the whole branding package include look, attitude and you company's beliefs.

Packaging Experiences - Part I: The Assessment

Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every 'touchpoint.'