Logo Design: Create a Sizzling Brand for your Business

Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it's certainly not something to ignore (ahem, I know you wouldn't dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it. Learn how.

Beware Of The Ides Of March And Other Doomsday Theories

We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bosses, potential employer, and reporters.

Franchise Transfers to a Corporation or Limited Liability Company

As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee.

The 10 P's Of Personal Packaging

There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.

Solopreneur or Small Business Owner? Understand This: You Have No Competition!

No competition?! Is this naive? Wishful thinking? A load of bunk? Not at all. As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have learned along the way and what saves me EVERY SINGLE TIME I start to get overwhelmed or lose my business focus.

Logos - 3 Benefits a Logo Gives to your Brand

Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head: Should I have a logo?

Brandversation: Creating an Online Branded Experience

The Internet present more challenges and opportunities to develop loyalty through a branded experience.

Brand Your Business

What is branding and how do I use it in marketing?

Ten Tips to Boost Your Personal Brand

Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.

Banks Slogans are Not Bank Brands

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.

Packaging Experiences - Part I: The Assessment

Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every 'touchpoint.'

Change Throwaways to Results Generators

Through the years, promotional items have taken on many names - most not very complimentary. Pay attention to your brand to make your promotional items pay off.

Private Labeled Bottled Water for the Hospitality and Lodging Industry

Quality branding creates customer loyalty. Private labeled bottled water is an ideal and powerful way to promote a quality hospitality brand.

Do You Need A Cool Company Logo Or Would A Stinker Be More Effective?

The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.

Attract Your Perfect Customers Like Crazy With These 3 Tips On Emotional Branding!

Does your brand evoke an emotional response? Does your brand create loyalty? What would make your clients eager to pay for your products and services? If you want to know how to attract your perfect client through brand marketing online, I'll show you how.