Banks Slogans are Not Bank Brands

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.

Logo Design

A logo is essentially a visual brand identity of a company. The origins of logos can be traced to the 19th century, when industries added a symbol to represent their companies and to help customers easily identify their products. The trend caught on, and today corporations, services, products, agencies, universities, and colleges all have a specially designed identifying emblem or logo.

Profit By Investing in Your Brand Account

In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing. There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the first and most important marketing technique - branding.

Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.

Corporate Logos

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.

Promotional Products: Thinking Inside The Box

E-shoppers are not only spending more, but Grau says they're also buying different types of goods: big-ticket items like refrigerators; and luxury products including designer apparel and jewelry. As the e-commerce marketplace matures (its yearly growth admittedly slowing somewhat from the 26% seen a decade ago), experienced e-retailers are exploring methods of promoting repeat sales and ensuring customer loyalty.

Font Basics for Branding Your Small Business

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Making and Inserting an Image in a PayPal Shopping Cart

If you accept PayPal on your website, you should have your logo displayed in the checkout, because some customers may not feel secure when they see an email address and not the store logo, which potentially may cause the store to lose a sale. This article will show you how to make, upload, and insert your image in as little as 5 minutes.

Branding a New Service in an Existing Small Business; Case Study

If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing customers desire a similar service

Effective Professional Branding – The Transition From What You Know to Who You Are

Building professional branding which communicates that you are x with y years of experience in industry Z and that you know to do A,B,C.D and have knowledge in E,F , G is boring and won't bring you career and business success. Building professional branding is essential for one's career and business success. Economic changes, globalization, job trends and technology have changed the concept of professional branding and its implementation. The article discusses what is the new authentic professional branding and how to establish and use it for your career and business success.

Market Saturation and Brand Building

Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls?

Expressing Your Brand in 60 Seconds or Less!

While some enjoy the hunt for new connections others would rather spend an afternoon with a dentist drill than introduce themselves to someone new. Whatever camp you reside in, the #1 most effective way to get the word out about your business is networking. It's inexpensive, and when executed correctly, your best means of advertising your brand.

Building Business - The Old Fashion Way

In today’s global economy everyone is searching for a niche to make more money. We have become so specific about how we do business that we have forgotten how to make money the old fashion way.

The Name Game: Part 1

This is part 1 of a three part series that deals with corporate naming. Part 1 deals with whether to conduct naming as an organic initiative or to outsource naming to a third party service provider.

The Name Game: Part 3

This is the final article in a three part series dealing with naming.