Educate Your Customer to Make the Sale

Teaching is another way that you can market your business as well as increase your profits. You can educate your customer, or even use teaching as a way to create another product for your business.

The Power Of The Package

Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is paying attention to it any more. That puts packaging in line to take its place and capture the consumer's attention and get up close and personal.

Creating a Strong Nonprofit Brand

As your nonprofit grows, developing a consistent message and brand that is easily accessible by your staff is essential. Discover the solution to creating a strong nonprofit brand in 4 simple steps

Logo Design: The Priceless Asset For Your Company's Identity

A company logo design is an integral part of the company's identity. The logo design for a company needs to be designed at a professional level that draws customers towards the business and highlight its identity with distinctiveness and strength. The company logo design for the business is the first step to establish its brand.

5 Tips to Quickly and Inexpensively Improve Your Brand Identity

In an overcrowded marketplace, if you're not standing out, then you're invisible. Establishing a brand is absolutely critical to long term, sustainable business growth – especially in service oriented businesses. The single biggest motivator in buying is not data, nor is it facts, it's emotional response. People buy when they feel comfortable, when they feel they can trust you.

Beyond Branding

Is a flashy image, a catchy slogan and marketing plan enough to keep clients coming back for more? Are your clients able to see beyond the facade of a business image? Do you want to keep your clients coming back for more?

Small Business Marketing Tip - Brand and Customer Referrals

It's true: Good customers want to help your business succeed. Let's help them out. Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Company Letter Head Designs Top 4 Worst Mistakes: Don't Be Caught Making These!

Here is a list of the Top 4 don't ever do these at home or in business letter head design mistakes. Read these to make sure you don't reapeat the same mistakes that others have it can be detremental to your business credibility as well as your health.

Branding Your Own Beauty Care Line? Get Your Artwork Straight

It's exciting when you are designing your own hair and skin care line, but don't loose focus on what might be the most important aspect of your line - the artwork.

Successful Brands Don't Just Happen, They're Built

What was the recipe for success that global companies used to get where they are today? When you go and buy a product that is globally known, do you ever stop to think that the company was once a small business operated by someone looking to make a difference, like you?

Will Your Brand Take Root This Spring? - Part 2

Many people use the terms advertising and marketing interchangeably, but they don't mean the same thing. Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.

Can A Website Help Grow Your Brand? - Part 2

In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we'll share some key things to consider before designing a site.

Logo Design Tips for Effective Branding

Learn how to create an effective logo quickly! Tips for effective branding.

How Brands Die

Do Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on their website they now say it is a crocodile?

A Powerful Partnership: Legal Marketing and Graphic Design

There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. As the face of the firm evolves, its storytellers, i.e. the logo, firm brochure, practice area literature, recruitment material, trade publication ads, event invitations, newsletters, and the web site need to reflect the change. Collectively and individually, these ambassadors make a great case in favor of judging a book by its cover. How they look is just as important as their content.