What's The Value of Your Reputation?

If you have high quality support services and polices, and your employee satisfaction surveys show that your employees are happy, are your customers actually experiencing results that match or exceed your brand promise? Inconsistencies create disjointed experiences for customers who will be constantly adjusting to your company’s different styles, behaviors, standards of performance, and promises. This makes it very difficult to develop a sense of affinity and loyalty with your company.

How Does Your Audience Perceive Your Logo?

In business, good graphic design isn’t simply a luxury. It’s an absolute necessity.

The Double Sided Card, is It a Good Idea?

How I stumbled on a bargain and discovered a new idea in business cards.

Is Small Business Branding More Important Than A Personal Touch For A Sole Proprietor?

A brand is quite important to a big corporation. It's not as important to a sole proprietor. Think about that when creating an image for your business.

Image is Everything, Almost

If image were everything, then knowledge, passion and skill would not be necessary. A total and comprehensive package is what gives a company the competitive edge.

Company Letter Head Designs Top 4 Worst Mistakes: Don't Be Caught Making These!

Here is a list of the Top 4 don't ever do these at home or in business letter head design mistakes. Read these to make sure you don't reapeat the same mistakes that others have it can be detremental to your business credibility as well as your health.

Branding Your Own Beauty Care Line? Get Your Artwork Straight

It's exciting when you are designing your own hair and skin care line, but don't loose focus on what might be the most important aspect of your line - the artwork.

Can A Website Help Grow Your Brand? - Part 2

In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we'll share some key things to consider before designing a site.

How to Write a Tag Line - 10 Tips

10 tips anyone can use to write tag lines that get results. Article gives examples of both effective and ineffective taglines, and shows the reader how to craft powerful taglines.

Web Branding Matters -- Part One

There is a new concept in branding: online branding. If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web. Then you'll get a simple definition: online branding makes your visitors believe that you are the only answer to their problems.

A Powerful Partnership: Legal Marketing and Graphic Design

There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. As the face of the firm evolves, its storytellers, i.e. the logo, firm brochure, practice area literature, recruitment material, trade publication ads, event invitations, newsletters, and the web site need to reflect the change. Collectively and individually, these ambassadors make a great case in favor of judging a book by its cover. How they look is just as important as their content.

Political Correctness is the Enemy of Brands

Political correctness is the enemy of great brands. It is, in fact, the enemy of great marketing. The finest brands and the best marketing are those that seem most transparent to the customer. When a consumer sees an advertisement, they should see the brand and not be aware of the message. When they see the brand, they should see themselves and not all of the product attributes.

Going Loco for Logos

An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn’t be made by your advertising media rep. It stems from a different need.

HELLO My Name is INTERVIEW

Benjamin Bach chats with Scott Ginsberg about the past few years wearing a nametage 24/7, launching a writing and speaking career, and being a young entrepreneur.

Mission Statement or Mantra: Which Do You Have?

Do you have a mission statement? What do you do with it? It is painted in your lobby, saved as a screen saver on your computer, tattooed on your arm? How does having a mission statement improve the customer's experience, or does it? Do your customers and employees know what you stand for?