Hip-Hop's Influence on Brands

Music has always been the heartbeat of society. Its influence is both broad and longstanding. No other genre has had an influence on brands like hip-hop music. Within the past decade, hip-hop has morphed into a global moving force. Read how the $4 billion-a-year industry influences everything from fashion and the media to cola and hamburgers.

Brand Promotion Strategies

You need to stand out from the herd when it comes to business. You need to be better, stronger and more adaptable than your competitors. You need to be eye-catching, fresh and hard to pass by. And if you have a brand you have an immediate advantage because you have a backbone, or a frame work, on which to hang your products.

Certification of Your Profession - A Step in Personal Branding?

Much in business --as on the stock exchange - moves in trends. Not forever thought. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification of professionals is a also trend. Two parties benefit from this certification process.

Crafting Your Company's Image By A Professional Logo

A good company logo design always pays off in terms of increased customer awareness and brand recognition. It is evident why marketing gurus spend so much time and money on their corporate image. With this increased awareness more and more companies are resorting to experts in the field of quality logo designing today.

Is Your Mindset Holding You Back?

As business owners and professionals, we made the decision to open our business for many reasons. The first one is (or should have been) because we have a love of what we do. We want a worklife focused on what we love doing and what we're most skilled at doing. The second reason is often that we want control over our lives: We don't want someone telling us what we’re worth.We want to control our schedule. We want to control our life.

Can A Website Help Grow Your Brand? - Part 2

In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we'll share some key things to consider before designing a site.

How to Write a Tag Line - 10 Tips

10 tips anyone can use to write tag lines that get results. Article gives examples of both effective and ineffective taglines, and shows the reader how to craft powerful taglines.

Political Correctness is the Enemy of Brands

Political correctness is the enemy of great brands. It is, in fact, the enemy of great marketing. The finest brands and the best marketing are those that seem most transparent to the customer. When a consumer sees an advertisement, they should see the brand and not be aware of the message. When they see the brand, they should see themselves and not all of the product attributes.

Organic Naming -- Creating Company and Products Names with Deep Roots

How to create natural, intutive business and company names that resonate with your customers. In an age of artificial and coined naming, this naming strategy can often produce a memorable brand name that really works.

Do You Deliver On Your Brand Promise?

The 3 mistakes businesses make that affect long term success No matter how great your logo or strategy, if you don't deliver on your brand's promise your business will flounder or die. Neither is what you want.

Mission Statement or Mantra: Which Do You Have?

Do you have a mission statement? What do you do with it? It is painted in your lobby, saved as a screen saver on your computer, tattooed on your arm? How does having a mission statement improve the customer's experience, or does it? Do your customers and employees know what you stand for?

The Un-Branding of the New York Times

The New York Times was once the epitome of an advanced civilizations newspaper and yet today they have lost much of their luster. So many things have happened that have tarnished its once strong brand for truthful journalism. It seems the cheating that goes on in High School and college with plagiarism and cheating on tests has indeed permeated the journalistic ethics of the once great New York Times.

The Branding of a Beach and Tourist Destination

There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.

B2B Small Business Product and Service Content Branding

Every product and service you offer to small businesses is a great source of content you can brand into a useful article.

Important Aspects of Surety Bonds

In today’s unstable and unpredictable economic climate, surety bonds are extremely important for company owners who wish to ensure that the legal terms of their closed contracts and agreements are properly respected by all parties involved. The practice of establishing surety bonds dates back hundreds