Brand Loyalty...Construction or Destruction Through Service and Value

You have the chance to deliver value to your customers at every turn - use it or deminish your brand.

Management Foibles...When 20 Bucks and Ego Is More Important than a Decade of Customer Loyalty

Learn from one person's experience that clearly demonstrated the crucial need for better training at all levels, from entry-level employees to management. This situation occurred at a local tire store, one that is part of a national chain - of which will go unnamed - but claims in their name to be pros with tires. The store manager made the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.

Branding Strength...Oh, So You Want Me To Ship It To the Manufacturer?

Is your brand strong enough to overcome the foibles of one of your employees. If your customers are strongly engaged with your brand, you can survive the unexpected. This will tell you why training at all levels of your organization is important.

What Not to Do When Creating A Buzz

Being controversial does not demonstrate your advantage. Those who hear the marketing message need to know how their message focuses on them and what kind of problem your business solves.

Supermarket Brands Are In Real Trouble

What makes Wegmans so formidable? They learned their brand lessons well and are playing brand hardball. Borrowing on the specialty marketers like Whole Foods, Fresh Market and Bread & Circus, and the upscale brands of Four Seasons and Ritz Carleton, they recognized that brands that differentiated the customer enabled these brands to become destinations. They became a magnet for those seeking specialness, specialty, high quality foods, and experience - within a geographic area. When the shopper believed they were a more discriminating shopper (what we call a Brandface), these shoppers were willing to inconvenience themselves by traveling a greater distance to satiate that self-identifying need. They would also be willing to pay higher costs for that same self-identification.

Approaching The Right Company Logo Design Firm: A Vital Step To Promote Your Business

Business owners need to keep certain things in mind while hiring the services of a company logo design firm. With these guidelines in mind, an entrepreneur can avoid the extra burden that would, otherwise, have befallen him.

Brand Promise - Enhance Customer Experience

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Smaller Budgets Need a Smarter Strategy

Brands that win with smaller marketing budgets get their messages through the SPAM filters by announcing to the prospective customers that the message is important enough to notice. Marketers scoff at the amateur and unsophisticated TV commercials paraded about by personal injury lawyers which start with an authoritative voice over corresponding type that says “Attention: Have you or anyone in your family been injured by…” We filter it out, pay no attention to it, unless a family member was just injured in the manner being discussed. When that is the case, the message gets through because it is about “our present condition.”

3 Keys To Creating Your Brand

You will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, and let your unique self shine through!

How a Nonprofit Name Change Generated Attention & Momentum: A Case Study in Branding

Does your nonprofit's name say everything it could? NOW Legal Defense & Education Fund had a 34-year history of positive action, but their target audiences were still confused by their name. In response, the organization’s leadership focused on a name change as the communications strategy most likely to boost its ongoing evolution and outreach to broader audiences. Vice President of Communications, Maureen McFadden details the process that led to the organization’s ultimate success and provides proven tips for any nonprofit considering a name change.

How to Strengthen Your Unique Online Brand

Sure, you can pay web designers, copy writers, and SEO/SEM firms ten of thousands of dollars to do all of this for you. However, at the end of the day, it's your business, not theirs. It's ultimately up to you to be an expert at your own game, business model, product line, and brand!

Husband and Wife Duo Make Vodka Sensations

Husband and Wife Create Vodka Company

Build Company Value By Buidling a Brand

The intangible value of a brand name can bring higher margins, profits and value. So instead of just building a business, here's why to build a brand.

Abstract Logos - Salient Features of Abstract Logo Design

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

Famous Swedish Brand Names

An insider's view of Swedish Brand Names