Do You Need a Brand

Is a brand really necessary? Yes. Find out what a brand is, and why it's so important to have one.

United We Brand

Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands.

Advantages of a Branded House or a House of Brands

Generally speaking, creating a branded house is a more efficient model than being a house-of-brands because it allows for a more cost effective means for new product launches and brand extensions. However, executing the house of brands strategy successfully requires uncommon diligence and hard work. Both of these are scarce — and therefore very valuable. It is just plain easier to launch individual brands or to try to differentiate your “branded house” by the table stakes of your category because all these require is an understanding of yourself — not an anthropological understanding of your most coveted prospects.

Decoding The DNA Of The Brand

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).

10 Benefits of Branding

A short list of clear benefits for building a platform of Branding.

Husband and Wife Duo Make Vodka Sensations

Husband and Wife Create Vodka Company

Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success

A company's logo is probably the most important element affecting a company's image and brand, affecting everything from the company's image to how its employees feel about their company, yet does it really receive the attention that it deserves, especially for small to medium businesses today?

Momentum and Branding

Here’s my secret formula for building the momentum that every business desperately needs to achieve results.

3-Steps to Creating Brand WOW on the Internet

I am a huge proponent of using the Internet (without neglecting offline strategies) to grow your business outside of your zip code while driving local business to a place they can learn more about connecting with you. Let me take you through some brand building basics that give you WOW power online.

How Does Your Company Name Affect the Relationship You Have With Customers?

Why should a company name matter?

Marketing is Dead- Long Live the Brand

Marketing is an outdated function based on that old producer-driven mentality. Rise to the new economic order. Recognize that Brand is the crux of your business, and reorganize your company to take advantage of the synergies of the new economic order. In order to ensure that there is no waste in your investment for growth, you must integrate all the Brand-building and brand-consolidation sub-functions under a single management function, one that is broader than the Marketing function, one that includes several sub-functions that were hitherto not regarded as Marketing sub-functions.

India Among Top Jeanswear Market

With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing 'premium' category of jeanswear brands. On the other hand, it has been tough times for other segments of the business - one of the underperformers being a mass-market jeanswear brand.

You Are Your Own Brand

Recently, I told you the story of an eccentric (but smart as a fox) restauranteur who made piles of money, had a great following and obtained all the media coverage he ever needed...for free. This is how he did it...

Typefaces and Fonts Play into Your Image

A font says a great deal about the name; if you cannot read it, people will not flock to it. Also, mixing too many fonts makes your communication look homemade rather than professional.

Bringing Your Brand Into Focus

Developing an effective brand strategy will give you credibility. It will make you more attractive to customers, and if you do it right, you will knock out all your competitors with the least effort on your part. Focusing on your brand is an essential part of marketing. You can’t win without your brand.