How a Nonprofit Name Change Generated Attention & Momentum: A Case Study in Branding

Does your nonprofit's name say everything it could? NOW Legal Defense & Education Fund had a 34-year history of positive action, but their target audiences were still confused by their name. In response, the organization’s leadership focused on a name change as the communications strategy most likely to boost its ongoing evolution and outreach to broader audiences. Vice President of Communications, Maureen McFadden details the process that led to the organization’s ultimate success and provides proven tips for any nonprofit considering a name change.

Co-Branding

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand.

Create a Market Position for Your Medical Practice

Maintain and grow patient base by carving out a unique brand for your medical practice. This article is useful to medical practices to define their communications strategies.

Just Another Face in the Crowd?

Are you contributing to ad clutter in your advertising?

Selling Your Own Fragrance Brand

Launching your own fragrance? Some things to consider before you start!

Momentum and Branding

Here’s my secret formula for building the momentum that every business desperately needs to achieve results.

3-Steps to Creating Brand WOW on the Internet

I am a huge proponent of using the Internet (without neglecting offline strategies) to grow your business outside of your zip code while driving local business to a place they can learn more about connecting with you. Let me take you through some brand building basics that give you WOW power online.

India Among Top Jeanswear Market

With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing 'premium' category of jeanswear brands. On the other hand, it has been tough times for other segments of the business - one of the underperformers being a mass-market jeanswear brand.

Authenticity: Your Advantage Over the Big Guys

How small business can compete with the big guys by leveraging their magic bullet: authenticity.

Let the Gimmicks Go

Why do gimmicks give the wrong impression?

Bringing Your Brand Into Focus

Developing an effective brand strategy will give you credibility. It will make you more attractive to customers, and if you do it right, you will knock out all your competitors with the least effort on your part. Focusing on your brand is an essential part of marketing. You can’t win without your brand.

Important Principles For Building A Strong Company Foundation

Important principles for building a strong company foundation include: taking responsibility, being early, understanding others first and taking on the concept that you are continually in training and development.

Brand Building 101: Does Your Business Card Build Your Brand?

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

Choosing and Using the Most Useful Meaning of the Word - Brand.

There are three distinct meanings associated with the word - 'Brand.' There is the widespread use of the word used to refer to a particular product. This is the common use of the word. Then there is the use of the word to refer to certain signs, such as brand names, logos, symbols, colors and sounds that typically 'belong' to the business that markets the product. This is the formal use of the word. And then there is the use of the word to refer to the accumulating cluster of concepts around the brand signs. This is the functional use of the word. It is critical that managers who are responsible for building business are able to focus on the last one, if only to ensure the most revenues that can be earned with the least business investments.

Logo Design: Things To Remember

Designing a good logo demands exceptional designing skills and exhaustive research work. A mix of these two along with other factors leads to the development of an effective logo design. Here are some basic guidelines that will enable a company to judge the true potential of their logo.