Acquiring Quality Logos - Logo Design Guru

Quality logos are the foundation of marketing and promotional techniques for business. Among the characteristics associated with high quality logo design are uncluttered images and text, and minimal colors. The McDonald’s logo, “Golden Arches”, is a great example of an uncluttered logo that is simple, effective and widely recognized. Size is another characteristic which underlines the quality of a logo. Big or small, a quality logo has a matching background and distinct texture. The logo is included on all promotional material including business letterhead, presentation boxes, billboards and brochures.

That's My Eyeball!

I was checking out the independent films at Netflix a few minutes ago, when something startling happened. I came across a DVD cover with an oddly familiar blue eyeball staring at me. “I know that eye” I thought. “Wow, imagine being able to recognize an eye” I continued to silently mutter to myself. “Gee, we have amazing perceptual abilities,” I went on to remark, still dazzled by my find. Then I tripped off on a thought chain about retinal scans and the like, when it hit me. “I know who that eyeball belongs to!”

Why Faceless Technology Requires More Contact

There are only a few ways to make a memorable impression. When we blend and balance our communications, we become more noticeable. One of my favorite technology branding tools is brand mail.

Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them

If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand. Each of these brands was grown from the entrepreneurial seed of a visionary. Unfortunately, each was subsequently abused, in several cases terminally, by non-visionary corporate bean counters.

Your Business Title is an Important Marketing Tool

If you can make the decision on your title, think carefully so that it will attract the attention of potential customers.

India Among Top Jeanswear Market

With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing 'premium' category of jeanswear brands. On the other hand, it has been tough times for other segments of the business - one of the underperformers being a mass-market jeanswear brand.

Authenticity: Your Advantage Over the Big Guys

How small business can compete with the big guys by leveraging their magic bullet: authenticity.

Important Principles For Building A Strong Company Foundation

Important principles for building a strong company foundation include: taking responsibility, being early, understanding others first and taking on the concept that you are continually in training and development.

Branding, is It Time for a Change?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Logo Designers - The 5 Point Plan To Designing A Stunning Logo

If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare...

Logo Design: Things To Remember

Designing a good logo demands exceptional designing skills and exhaustive research work. A mix of these two along with other factors leads to the development of an effective logo design. Here are some basic guidelines that will enable a company to judge the true potential of their logo.

Corporate Logo Design

Corporate Logo Designs: Definition and types of corporate logo design.

Small Business Success

It may surprise you how a few basic tips can help you to grow your business.

Building A Brand Without Breaking The Bank

Yahoo is a known brand. Google is a respected brand. We can go on and on, but how can you build a brand seeing you don't have even a tiny fraction of the funds available to these giants?

2007 and The Power of Presence and Brand Marketing in the 21st Century

What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on the action and capitalize on the branding potential. Franchise outlets, which rely on brand-name marketing account for one third of every consumer dollar spent each year in the US and there are over 450,000 franchised outlets.