Minding Your Own Brand: After All Isn't It Just A Piece Of Toast?

It is all well and good to want to develop a logo which represents much more than its surface appearance, but the real question is will the company live up to the logo’s promise. Therefore, companies must remember that sometimes a logo is just a logo.

From Generic to Best Seller- 5 Steps to Changing Your Personal Brand Name

Five Ways to Re-Do your Personal Brand Name within a Company.

Brand Management: Defining Your Brand Position

What does your brand stand for? What do consumers want from a brand and how can your organization deliver that need.

Changing Your Company Name

I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm's marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm's moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.

Keep Your Brand Consistent with a Brand Handbook

Your brand is your promise of value. It is often said that good brands have three primary characteristics- they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be hardest thing to do.

Choosing A Good Name For Your Product or Service

Product and service names are important - they make it easier for customers to remember the product or service involved. A good name will have lasting impressions and positive associations.

Marketing Your Vision

Marketing your vision is critical to your overall branding to your target market. The vision should be a guiding passionate statement that ties into the core fabric of the company, its products, people and potential clients. There are many examples of strong brand association like Pepsi, McDonalds, GM and Wells Fargo Bank.

Does Everybody Have To Win?

It's not companies that succeed it's the personnel... but not just your employees... Your team should also consist of suppliers and customers, service groups and colleagues, family, associations and clubs... WHO'S ON YOUR TEAM??

Promotional Products - Assisting All Avenues of Your Business

Memorabilia, souvenirs, mementos, monograms- our society treasures them. We are collectors. We emboss, engrave, customize, and personalize. We give so many gifts in our day to day lives for just about any occasion. And, we enjoy receiving gifts. We embroider blankets for weddings, bibs for babies, dog bowls for pets, backpacks for children, and golf bags for adults.

Desktop Branding With Printed Mouse Mats

Branding is an important part of the way your company is represented. Bringing together a name, logo, and other essential information to create a recognizable brand is no easy task, but it is a crucial aspect of getting your business noticed and remembered.

Co-Branding and Your Company

Co-branding is a great way to boost brand recognition. Especially true for newer companies, riding on the existing market share of the bigger brands gives your brand a better fighting chance. The alliance between two brands can also offer clients better value. Long established brand items are often of better quality than generic ones. As such, clients get more out of a co-branded promotional item than they would with one that isn't. As an off-shoot of this, the credibility of the established brand is transferred onto yours.

Cherished Brands - When Memorabilia Survives the Business

Companies come and go. So do brands and promotional memorabilia. Interestingly, though sometimes a logo becomes so cherished it can actually last longer than the actual company who produced it. When this happens, it is an indication of serious feelings of customer goodwill, employee satisfaction, and positive associations in general.

Shtick Only Goes So Far

You need substance and value, not just shtick.

Branding Your Business

Whether you're marketing your business to a local community or to the world, you should strive to create a brand for yourself. By branding your company, you not only set yourself apart from your competitors, but you make your company easier to identify in the marketplace.

Using Promotional Products & Branded Items To Get Your Organisation Noticed

Whether you are running a charity, a small business, or a large corporation, your organisation can really benefit from finding a unique or unusual method of getting recognition for your brand. If your potential clients get good use out of a product bearing your branding, not only will it be more likely to stick in their mind, but they will associate your name with value and reliability.