How Does Your Company Name Affect the Relationship You Have With Customers?

Why should a company name matter?

Beat Your Competition With A Strong Personal Brand

Turning your talents, skills and values into competitive advantage may be easier than you think. Use one of the most powerful small business owners' tools - Personal Branding.

Is Business Image Important?

Business image is your business contacts' concept of your home business. What does your business image say? A professional image tells the customer a lot about your home business.

Developing A Brand

It is the customer, the king, who will come to a decision to buy or not. So a brand followed by others for its survival. The qualities of the company, its uniqueness will turn into the most important aspect in creating the alternative between one company and its products and another. Branding now has turned into more significant than ever before.

Does Your Logo Draw or Repel Clients? How Can You Know? What Can You Do?

How to know if your marketing materials are working for you and not against you. Your marketing materials send out vibrations that either attract or repel customers. If your materials don't reflect your true self, it will cause potential clients to distrust you. What can you do to make certain your marketing materials are doing the job you want them to do.

Important Principles For Building A Strong Company Foundation

Important principles for building a strong company foundation include: taking responsibility, being early, understanding others first and taking on the concept that you are continually in training and development.

Branding, is It Time for a Change?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Corporate Logo Design

Corporate Logo Designs: Definition and types of corporate logo design.

How To Build A Global Brand

The Global Brand enables organizations to take advantage of economies of scale with regard to marketing investments. The Global Brand is much more difficult to develop. A Global Brand Positioning architecture has four layers. it also has uniform brand name and graphics across all countries. However, the execution of brand communication in each country must take advantage of local idioms and situations to maximize local relevance of the global brand positioning.

Defining Your Brand

Branding and keeping up with the brand is a lot of hard work. It means keeping on top of all communications to customers, making sure that service is top notch, and bending over backwards to keep a good name for yourself.

2007 and The Power of Presence and Brand Marketing in the 21st Century

What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on the action and capitalize on the branding potential. Franchise outlets, which rely on brand-name marketing account for one third of every consumer dollar spent each year in the US and there are over 450,000 franchised outlets.

Brand Marketing - How Do You Want Your Business Name and Logo Appear?

As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business. Consistent and correct use of these graphic elements helps build a strong impression. Here are ten questions that businesses should address when coming up with graphic standards.

Simple Yet Strong? Yes, It Happens with Logos!

A logo design can have a simple look, but can portray a much stronger message. The article emphasizes the importance of having a logo design that is simple yet strong.

Do You Feel You've Hired the Right Graphic Designer for Your Small Business? Here are 5 Indicators

The big challenge for business owners is how to evaluate if they’ve made a good choice when it comes to hiring a designer – how can they tell if they’ve picked up a gold nugget or a lump of coal. I am going to share with you 5 quick things you’ll eventually think and feel that indicate you made the right choice in hiring your designer.

Business Relationships and the Brand

Relationships are often created with the brand rather than with an individual. Did you ever hear anyone boast about their relationship with a branded company?