Let the Gimmicks Go

Why do gimmicks give the wrong impression?

Financial Services Giant Grabs Northeast Naming Rights

In a bold move Citibank signs back-to-back deals for high profile naming rights. Strategic move will bolster presence in New York and enhance launch in Boston area.

Designing Your Tradeshow Display on a Budget

Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible.

A Push Culture Or A Push & Pull Culture - For B2b Companies

Most B2B businesses are Sales oriented. This makes them PUSH oriented. But PUSH is not enough. They also need PULL. PULL means generating prospect attraction for the businesses' products and/or services. It's like harnessing a FREE energy source already existing out there in the market to support your PUSH effort. So go for both PUSH AND PULL.

Make Your Logo Speak!

Logos establish a one to one connection with the people at large. Hence, it is highly necessary to lay greater emphasis on the communicative power of a company or corporate logo. This is one sure shot way to popularize your brand.

Corporate Logo Design

Corporate Logo Designs: Definition and types of corporate logo design.

How To Build A Global Brand

The Global Brand enables organizations to take advantage of economies of scale with regard to marketing investments. The Global Brand is much more difficult to develop. A Global Brand Positioning architecture has four layers. it also has uniform brand name and graphics across all countries. However, the execution of brand communication in each country must take advantage of local idioms and situations to maximize local relevance of the global brand positioning.

Brand Marketing - How Do You Want Your Business Name and Logo Appear?

As a small business grows, there comes a time when it must look at its graphic image if it wants to move to the next level and swim with the big fish. It must define and consistently use the graphic symbols that stand for the business. Consistent and correct use of these graphic elements helps build a strong impression. Here are ten questions that businesses should address when coming up with graphic standards.

2007 Thoughts on Marketing Your Brand - Small Business Series

We all know why brands are so important in business, but what can a small business to cash in on brand marketing? We will discuss how brand marketing has been used in the corporate world and how these methods can be applied to small businesses, nonprofits and even government agencies. Believe it or not it is very simple for a small business to adopt a brand name marketing strategy. We will discuss secrets that I have used in growing my companies. As a Franchisor, who started out as a very small business, I realized early on that we needed a brand marketing strategy if we were to grow into a state-wide operation.

Brand is About Support

Time is very important to all your customers, so when something goes wrong, making it right is all they care about. If you can make it right as soon as humanly possible, then you have supported your brand.

Business Relationships and the Brand

Relationships are often created with the brand rather than with an individual. Did you ever hear anyone boast about their relationship with a branded company?

Sleight of Brand

Using another brand to help you with your own works extremely well in most cases. Some companies even buy others just for the brand name. Just think of all the possibilities.

Worksheets to Determine Your Brand

Conduct customer surveys to find out how the customer views you and your company. Evaluate the customer surveys and lists to determine any gaps between what your brand should be and what is currently there.

Web Branding: Nobody's Perfect – and That's Good

Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.

Logo Design: Its History, Evolution and Future

Logo designing is an essential part of a company’s brand building process. The article discusses the history, evolution and future of corporate logo design.