Branding-The Emperors New Clothes-Part II

The second article in this two part series asks if Branding is a must and gives 4 possible issues for poor sales that people put down to weak or tired branding.

Create a Brand People Can Trust

Creating a brand people can trust is not easy. It doesn't happen over night. This process is a slow one, with the relationship between business and consumer growing over a long period of time. However, once you earn the trust of a consumer, they are apt to remain loyal to the brand and business. These long-term relationships generate repeat business and increased revenue.

What To Know When Designing Your Small Business Logo

We all know about big business and their national logos and branding. But how can a logo help Your small business? Here are three things to consider when designing your own logo.

Defining Online Branding-Part 2

The advantage of branding online is that you have many tools to support your branding process, and most of them are free.

The Law of Bake and Shark

Are you familiar with the law of bake and shark?

Renowned Elite Brand (Singapore Airline)-A Branding Case Study

A raw, no-holds-barred, politically-incorrect review on one of the airline industry's most well known luxury brand - The Singapore Airline (SIA)

Creativity Creates Real Wealth

The guy who dares to be different. The bigger you get, the harder to manoeuvre. Customers are entitled to a little theater.

Logo Design

A logo is a symbol that represents a particular company or a brand. Logos are a very important since they help in attracting customers. Remember that your logo is a business tool. The logo you have represents your very company.

Comparing Branding To The Accounting Principle Of Goodwill

Branding is very similar to the accounting principle of Goodwill.

7 Great Reasons To Get A Company Logo

Creating a positive business identity. A company logo can be an invaluable marketing tool if created and used correctly. The logo is a memorable and meaningful representation of your company. It is important that you do not just blow off the design of your company logo. Hiring a professional design firm is well worth the money. Read these benefits of having a logo with superior design and you'll see why.

Making Sure the Celebrity Will Be the Right Fit for Your Audience

Chapter 2 of 14 of this ebook written especially for the company thinking about hiring a celebrity endorser. It's not the right fit for all businesses but for many it is. Explore with us as we talk about what works and what doesn't work.

Brand Integrity: Tip the Scales in Your Favor with Feasibility Branding

The Branding Iron shares the importance of branding your product with an identifiable mark that resounds with marketing potential, motivating recognition among your clients. Visibility of your product depends on an identifiable brand.

About Face: The Value of Face-to-Face Meetings

As the business world becomes more impersonal, with automated phone trees and a dizzying amount of online tools, the bond between company and constituent becomes less personal. Increasingly, organizations are utilizing face-to-face meetings to unite with key audiences, communicate their messages and make an impact.

Applying Positioning Strategies to Boost Profits

It's always easy to not notice the mundane or subconscious activities we go through each day. However, by observing various aspects of the same genre, or even business, we might be able to enter a whole new market that others have never charted before.

Brand Your Business: Power Image Marketing Imprints Recognition in the Mind

Developing a power-image to identify your business creates memorable recognition in the minds of your clients. It brings them back to do business with you because they remember you. What have you done recently to make your business memorable? Try a brand?