Medium and the Message

A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of vi...

The Disintermediation of Content

Are content brokers - publishers, distributors, and record companies - a thing of the past? In one word: disintermediation. The gradual removal of layers of content brokering and intermediation -...

How To Write Effective Ezine Ads... And Then Some

When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that....

7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message

Make sure you don't waste this opportunity to make a solid connection with your new subscriber or prospect. Don't just send them a Thank You or Welcome message, give them a free gift or something of value that will build trust immediately.

10 Valuable Tips For Ezine Publishers

1. Write your own articles. Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers. Your articles will also help you to e...

10 Tips On Offering A Free Ecourse

1. Make your ecourse short like 5 - 7 days. The longer the ecourse easy for your subscriber to forget the matter of your previous emails. 2. Use double opt-in follow up autoresponders to stop accusit...

7 Power Packed Tips To Increase Your Ezine Publishing Success

1. Use autoresponders to publish and promote your ezine. Autoresponders with a broadcast feature are a low cost way to begin publishing your own mailing lists including your own text based, HTML or ...

Are You Wasting Your Time With Free Ezine Ads?

There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis). This can be a nice little source of free traffi...

Writing e-Newsletters - Tricks of the Trade

Follow 10 simple rules of thumb, and you’ll soon be writing great e-newsletters and reaping the rewards. Company e-newsletters can be an amazingly successful marketing technique. Whether you want to ...

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. However, you are facing one huge problem - getting people to come back. Look at it this way: if you ...

What I've Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to sha...

Ezines Are Effective In Advertising Your Online Business?

'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth ...

Secrets To Successful Publishing

Have you ever wondered what would it take to compete successfully with the “big guys” like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for succe...

How to Format Your Email Newsletter

Be conscious of your formatting techniques when you create a text newsletter. A little bit of extra attention will keep the text itself from getting in the way of your message.

Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?