7 Essential Tips For Creating Your Elevator Speech

Imagine you are sharing an elevator with a potential client. You have exactly 30 seconds before she steps off the elevator. What can you say about your service or professional practice that will make that person ask for your card and want to meet with you? With these 7 ideas, you can create the perfect 30 second elevator speech that will turn this former stranger into a partially-sold prospective client.

7 Rainmaking Ideas For Busy Lawyers

If you are a lawyer, you have serveral advantages over other professionals when it comes to marketing your professional practice. Find out how to turn your briefs, letters, legal research materials and other documents you have already written, into publishable articles to promote your expertise.

Physical Therapy Marketing Secrets: Step-by-Step Instruction

Physical therapy marketing is the single most important aspect of your private practice. Everything else can be figures out as you go but you have to have paying patients coming in through your doors.

Three Keys to Developing a Personal Brand

Personal Branding can be the most powerful tool for success in your self-marketing toolkit. Here are three key things you need to develop a strong personal brand.

Santa's Solo Christmas

The countdown to Christmas is now in weeks rather than months. Christmas decorations have appeared in the shops, the first murmurs of Christmas parties are in the air and I find myself approaching my first Christmas as a Soloist. How does a Soloist celebrate Christmas?

Is Multitasking More Effective?

How many tasks do you get done at a time? How often do your cell phone, pager and e-mail all demand your attention at once?

Preparing an Exhibit for an Art Festival: Part 1

This is part one of a series of articles covering best practices, tips, and techniques intended to help artists get the most out of an art fair or festival. The tips mentioned in these articles are based on my own experience, training I’ve received for setting up and staffing trade show booths, and on my own observations watching others both as a casual observer and as a show critic.

Personal Branding 101: How to Build Your Platform as a Radio Show Guest

An often under utilised strategy in building your personal brand as an expert in your field and marketing your business is becoming a resident expert on your local radio show. By enhancing your effectiveness in being interviewed on radio you will be able to be listed as one of a radio shows expert panel which will enhance your business success without the expense of advertising.

Business Coaches, Avoid Failure and Achieve Real Success

To achieve and retain success you must make your current services more valuable, more effective, and cause more people to be interested in how you can add value to their lives. That's how you eliminate competition in advance. Then you will want to expand your profitable offerings to reach a more extensive audience.

The Top 5 Reasons to Avoid Sole Proprietorship

How to determine if sole proprietorship is the appropriate form of business to protect you, your company and your assets.

Let Plaster Art Get Your Drywall Business Through The Winter Slow Season

How to extend your business services in to the area of decorative plaster art to help you through slow seasons and industry downturns. What you may find is a much more lucrative main staple in your business service line-up for the remainder of your career.

What Should Be In Your Business Plan?

You should review your business plan, and update it, annually. Many people quake in fear at the idea of writing a business plan. They imagine in their mind a 100-page document full of charts and financial figures. While it's possible to create a business plan of that magnitude when trying to get capital for your business, a typical business plan for self-employed people should be ...

Grow Your Leadership Coaching Business

Solid strategies for taking your leadership coaching business to the next level of success.

Email Anti-Theft: The Battle Against Copyright Infringement

Though Copyright law is a legal defense against pesky copy-cats, this regulation can be easily ignored. Communication via web sites and email, though convenient and necessary, puts original content at high risk for theft and tampering. Graphic designers, photographers and writers alike face the challenge of protecting their work from online thieves. Researching and implementing solutions for safeguarding creative content from internet crooks is essential for any 21st century photographer, graphic artist or writer.

What The Self Employed Should Look For In A Tax Preparer

How the self employed can more effectively select and interview a tax preparer. Get the right person and use them effectively.