Communicating to the Subconscious Mind

An embedded command is a technique used to communicate to the conscious mind while also sending a message to the subconscious mind. The idea is to actually bypass the conscious mind and communicate directly to the subconscious mind. Embedded commands are commonly used in marketing and advertising. Embedded commands are hidden suggestions within written or spoken language. The conscious mind is unaware of their existence.

Inspiring Greatness! Inspiring A Culture Of Leadership In Restaurant Management

We've all seen the stereotypes in the movies. A clipboard carrying over zealous boss in a fast food restaurant, with little regard for his employees and their well being. For the most part, the managers of these restaurants are hard working individuals with goals, aspirations, and the desire to achieve them. Often, the fast food manager will be someone's first boss. How they take on that role and nurture a future workforce is their responsibility. How many of us can remember our first boss? I assume the majority of you can, it was that powerful of a memory, or unfortunately, that dramatic of an experience.

Sales Management Can Save You From Losing Your CEO Job

Sales management is a key to any company’s success and the sooner you understand that the better. Most of my articles on sales have been from a specific perspective you see I am an entrepreneur and am now retired. I founded and ran a Franchising Company, which set up units in 450 cities, 150 major markets and 4 countries.

How To Interview Sales Candidates - Executive Leaders, Managers, and Individual Contributors

For some executive hiring authorities who do not have any background in Sales, it can be a challenge to really know if they are making a good hiring decision when interviewing prospective Executive Sales Leaders, Managers, or quota carrying individual contributors. This article offers specific questions/areas of focus that will take an executive hiring authority unfamiliar with sales process and strategic complex selling a long way down the road to making a solid hiring decision.

Never Give Up, Never Let Go-

CRM - a fantastic concept and when done right can be an organizations greatest asset. But only when your approach is a focused one. Discover how and when a good CRM solution can work for you.

Buyer/Seller Relationships...the ABCs of Success

There are basically three levels of buyer/seller relationships. The first and most common relationship level is Adversarial. This is the traditional win-relinquish relationship where you, the buyer, squeeze your supplier for the very last bit of a discount. You are determined to get the last drop! You are not focused on the cost of doing business with one another, just what you believe to be the lowest cost. This is a transactional only relationship.

Failing to Manage Your Sales Staff Will Eventually Manage to Sink Sales

Sales Management is a necessity in any company that wants to hit its target goals for income, sales and or profits for the fiscal period. If you fail to manage your sales staff correctly then it is quite evident that this will manage to sink sales. How do you set up a sales management program if your current sales management is lacking or basically non-existent?

How To Keep Your Best Employees

Have you lost any good employee talent recently? Was it necessary to lose them? Why did they leave, was it for a better opportunity or because your organization needs a serious look at the way it treats is most valuable asset, it's people.

When You are Thirsty is Not the Time to Dig a Well

How often do you spend time developing new ideas? What is the source? They are all around you if you will look...

Don't Get The Holiday Blues

Many salespeople believe that between Thanksgiving and January 2nd people stop buying and become preoccupied with celebrating and eating. Quite the contrary!

Are You Giving Customer Focused Sales Presentations?

In a recent sales survey, it was discovered that most salespeople cover 5-7 features during their presentation. When asked what the prospect remembered 24 hours later, they mentioned only one of the features. Guess which one? Not the first one, or the last one, but the one that related to their need, want, problem, desire or concern.

Do You Talk Too Much?

One of the biggest mistakes poor salespeople make is THEY TALK TOO MUCH. The second is: THEY GIVE INFORMATION BEFORE THEY GET IT.

Sales Management Techniques That Can Bring Results And Keep A Sales Manager Focused

The sales manager is frequently an active sales person, as well as an administrator. He or she must make sure quotas are being met, margins are in line, pipelines are full, salespersons are making their calls and individuals are realistically matched to their positions and territories. An effective sales manager realizes that a person’s behavior is the key to success.

Sales Meetings that Work

Do you know the difference between a Sales Meeting and a Training Meeting? Conduct great sales meetings and set up a great sales event.

PRM 101 - The Basics of Partner Relationship Management

PRM, or Partner Relationship Management, can be defined as a business strategy, internet system, or software program aimed at improving communications between businesses and their channel partners.