Closet Control

The amount of stress that comes from disorganization is much larger than most people will admit.

The Buying Process - Helping Your Customer Discover Their Unsatisfied Need

The total of those you do business with is, by definition, 100%. Of that total, maybe 15% are buying at any one time. That leaves 85% in the Need phase. Of the ones in the Need phase that you can reach, you'll discover they divide into two categories. Some will have a satisfied need and some will have an acknowledgment of need. With a few good questions you may be able to move satisfied need at least as far as acknowledging need.

Creating the Ultimate Vision for Ultimate Success

The Qualified Need

If the prospect says this is what they need your job is to qualify that need. In so doing you'll discover the product or service they really require as opposed to what they want or desire.

Four Tips To Make People Read Your Business Sales Letter From Start To Finish

If you're taking the time, effort, and money to send business sales letters to existing and prospective customers, the least you'd expect them to do is to read what you've worked so hard for, isn't it? But unfortunately for most businesses investing in unsolicited sales letters to increase sales, people who receive your mail aren't willing to do this. Thus, you have to give them a good reason to make them want to read your business sales letter from start to finish.

Is The Car You Drive Costing You Opportunities To Increase Sales?

Does your car cost you sales and potentially reveal your core values? Read how the belief in American made cars strengthened the relationship between the buyer and the seller.

Key Secrets about Making an Effective Sales Letter

An effective sales letter, simply put, is a sales letter that achieves its objective and contrary to popular opinion, making a sale is not always the only thing that businesses want to happen with a sales letter. A sales letter can also be used to simply spark interest in a certain target market or obtain a specific type of support. All in all, an effective sales letter gets the job done.

On Entertaining Your Customers

How much time should I spend entertaining my customers? Good question. The practice of entertaining customers is one of those issues that needs to be rethought.

Why Email - Instant Messaging and the Phone Put You at a Significant Disadvantage

Although you can glean some sense of what others are conveying through how they say it on the phone, it's also the #1 modality for communicating lies. It's true! People lie in approximately 37% of phone conversations

Ready, Set, Stop!

OK. Here we are. The beginning of another fantastic sales year. You've just received your yearly quota from your sales manager. Being the hard working, efficient Sales Professional that you are, you immediately pick up the phone in the quest to meet your goal. Put the phone DOWN!

Are You Feeling Funky?

Man...I have been in a real funk lately. Unmotivated, unclear on my goals and overall, just down. As most Sales Professionals know, this just creates a downward spiral. You know the drill. You have a bad month and pretty soon you have convinced yourself that you are the world's worst sales person.

What Are The Four Parts of the Sales Process? Part 1

There are really only four parts to the sales process and if you can master them than you can sell anything. In this article we look at the four parts of the process and show you how...

What Are The Four Parts of the Sales Process? Part 2

There are really only four parts to the sales process and if you can master them than you can sell anything. In this article we look at the four parts of the process and show you how...

Make Your Window Display Count

For many retail stores, window displays are their most powerful form of advertisement.

There is No Experience Like Snow Experience

When your customer has a real and personal connection with your product, they will see the real and personal benefits of buying it. Having it in their hands will help them envision owning the product and using it in their daily lives. Once they gain a true understanding of what you have to offer, the product will sell itself.