How to Do PR Right!

Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There’s a good reason for it. It is often the most cost effective tactic you can use to generate leads, build the image of the company, and create credibility that helps you close more sales. Best of all, it’s possible to do it on a shoestring budget, if you’re a capital-challenged startup company.

7 Tips in Dealing with the Media, To Create Your Own PR Campaign

Some people wonder if they can afford public relations. I wonder how they can live without it. Working with a media resource outlet has boosted my expertise and subsequently my business opportunities in the marketplace by getting interviews in such publications as The Washington Post, Better Homes and Gardens, MSNBC and more. You will find out exacatly how much I have spent and how long it has taken me to get my own PR campaign going. Learn the 7 tips that have made me successful with the media and find out about the seven key benefits to PR from my perspective.

Jump-Start Your PR Know-How and Results in Short Order for the New Year

Jump-Start Your PR Know-How and Results in Short Order in the New Year, Plus Tips on Blogging and Getting Oprah’s Attention From Experts Who Know the Score It’s a brand new year. You’ve got a fresh slate to turn your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing so, you can get known, build buzz, earn credibility, and generate a path of qualified leads to your door. What growing business doesn’t want more of all of that? Here's how.

Your Top PR Opportunities for 2007

Publicity should be a part of every business marketing plan for their business or book. As a new author, it can mean a sharp increase in sales. For a new business, it can create word of mouth and more customers.

Smart Media Communications; Part 5 - Understanding Media Politics And Your PR Plan

This final article in the mini series covers important issues to consider including media politics and managing a PR/communications plan.

Get Exposed! 5 Tips to Writing a Press Release

Are you the only one who knows about your fabulous business? Get Exposed! You don't need to be a publicist to get publicity, you only need to know a few tips to get in front of the public eye.

How to Kill Yourself with Press and PR

Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners. How can you kill yourself with press and pr?

Articles in the News; Are they Ads, Stories or Articles

The world of Public Relations and Press Relations is certainly interesting indeed. Sometimes articles in the news are really ad-vertorials and not actually stories or articles at all. That indeed can be a huge problem. Sometimes if the news about your company is too good people will think that you are paying the newspaper, magazine or trade journal reporter, author or writer of the article or story.

Creative Ideas for Business Cards

Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention. This article includes some ideas to get your business card the attention it deserves!

PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people’s buying decisions. Recent research suggests that PR agencies are aware that they need to engage this online chatter, but are unsure of how to go about it.

Sharing Your Business Testimony

What is the importance of sharing your business testimony? Can sharing your testimony really help a business thrive?

Enhance Product Awareness : Method and Steps to increase Product Awareness and Popularity

Enhance Product Awareness : Method and Steps to increase Product Awareness and Popularity

Media Tips From Your PR Doctor For Effective Electronic Media Interviews

Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or radio? Have you been interviewed and then wished you would have had the benefit of some tips to prepare for and deliver a more effective interview? Well, I want to offer you another set of tips or as I like to call it – another prescription from your PR Doctor – to use for your next interview opportunity.

Powerful Strategies For Meeting And Greeting People

Every day in every businesspersons life, there are many meetings and greetings. And many of those are an initial contact were you want to ensure you make a strong positive first impression. Still others present great opportunities to enhance existing relationships. So if we think strategically, what simple strategies can we use to ensure successful meetings and greetings? The ten simplest and most effective strategies for meeting and greeting people that I have discovered and used are:

Media Training: Interview Success in 9 Steps

Are you prepared if the news media want to interview you? Here are 9 steps any spokesperson can follow to get great press coverage and to establish yourself as a valued news source.