Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

Part 4 of this mini series on getting publicity. This article provides tips and tricks to getting radio talk shows, how to handle them professionally for success. If you want publicity, this is a MUST READ.

How to Hire the Right Publicist

If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn't do enough or doesn't work for what you need - and you don't have the time to self-start a publicity campaign to get the PR you need to make your career a success. This is why you need a publicist to do it for you.

How to Excel at a Televised Interview

Public relations are about communication as a whole. In order to get positive publicity out of a televised opportunity, one should consider every detail from the first to last impression. The publicity's outcome can spin in any direction - and it all depends on the show's viewers. Winning an audience is not just about being entertaining or informative. The guest needs to establish a bond with the host, the audience and the viewers. The situation is largely psychological.

Media Relations - It's All About Relationships

Media coverage is a great way to get your business noticed, but how do you get media coverage? Just firing off a press release - no matter how well it's written - won't get you noticed. Having a good business relationship with reporters covering your industry WILL get you noticed.

Creative Ideas for Small and Medium Business Public Relations

This article includes several ideas for inexpensive but effective public-relation ideas for small and medium sized businesses.

Articles in the News; Are they Ads, Stories or Articles

The world of Public Relations and Press Relations is certainly interesting indeed. Sometimes articles in the news are really ad-vertorials and not actually stories or articles at all. That indeed can be a huge problem. Sometimes if the news about your company is too good people will think that you are paying the newspaper, magazine or trade journal reporter, author or writer of the article or story.

Creative Ideas for Business Cards

Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention. This article includes some ideas to get your business card the attention it deserves!

Enhance Product Awareness : Method and Steps to increase Product Awareness and Popularity

Enhance Product Awareness : Method and Steps to increase Product Awareness and Popularity

The Importance of Public Relations and Crisis Management Planning To Your Business

Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story on the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the public relations and crisis management aspects of these events. This unpreparedness can lead to many negative and undesirable results for you, your employees, your clients and customers, your company and your business and industry sector.

Your Image Makes a Difference

What people perceive when they see your business becomes their reality of what your business is. Be careful to always portray an image of what you want your customers to feel when they see your image.

Media Training: Interview Success in 9 Steps

Are you prepared if the news media want to interview you? Here are 9 steps any spokesperson can follow to get great press coverage and to establish yourself as a valued news source.

India's Influential News Media

Going to be doing a media tour of India? Here is an overview of the most influential Indian newspapers, magazines, and TV shows.

Press Releases Are Not Advertisements

Press releases are a great way to get free publicity. One of the main reasons is because readers don't regard a press release as an advertisement for your company. Find out why here.

Media Basics 101

Most people assume that only large companies with big budgets can get their stories on television or published in newspapers. Not true. With a little work and research, any size company can find an appropriate venue for stories about their company and its products and services.

Healthcare Communications Set To Take Off

After the telecom thunder and the retail rush in India, Healthcare seems to be the next biggest bet for everyone. With promises of many billions of Indian Rupees, large diversified conglomerates such as Reliance, Birlas, Tatas are all betting their money in the Indian healthcare delivery space. As has been with other high growth sectors in India that witnessed a rapid meteoric rise, those who don’t jump into the bandwagon quickly are likely to miss the speeding bus completely.