Your Image Makes a Difference

What people perceive when they see your business becomes their reality of what your business is. Be careful to always portray an image of what you want your customers to feel when they see your image.

Ace Media Interviews - Think Like a Reporter

To ace news media interviews the spokesperson needs to think like a reporter. Here are three critical reporter mindsets the interviewee needs to address.

Media Training: Understanding Print Journalists

Print journalists (reporters who write for newspapers, magazines, online publications) are a special breed of journalist, very different from most television reporters. To gain rapport with them it helps to understand what motivates them and the six traits that characterize them.

Free Publicity-How You Can Get It

If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done.

Old Accounts In New Agencies

You know the maxim of bottles & wines right? I have a theory that says that old wine in any bottle has to taste better. If the taste is not to your liking, chances are that its time to change your drink.

Press Releases: Writing a Great Press Release

A press release follows a simple and fairly standard form. Those who receive press releases demand simple, straight-forward, and interesting releases and those who deliver such press releases stand the best chance of having their story become published.

Dealing With the Press: An Ultimate Challenge

How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not.

The Super Blog Is The Ultimate Tool For Media Communication And

The Super Blog is the ultimate tool for media communication and in the process eliminates the dreaded PR rejection

The Importance Of A Well Written Press Release

Press releases are extremely powerful ways to get your business noticed, but if they are not written in a specific style, then they are simply not useful. What style are we talking about? In this article, the author details what elements successful press releases pay attention to, and gives you everything you need to know in order to produce an effective press release.

Business Cards Design for Musicians

There are so many types of musicians out there that it is important to differentiate yourself on your business cards. So, what should musician business cards look like in order to get the necessary attention and portray a little bit of the story? The following suggestions are just a few ideas for musician business cards. Remember that color business cards are important for all musicians no matter what to grab attention.

How To Write A Good Press Release - Press Release Writing Tips

Here are some press release writing tips to write a good press release. A well written press release will get you a lot of free publicity.

Optimize Your News Releases

Today's news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web. Let's examine some news release optimization techniques.

Your PR Doctor's Ten Top Reasons To Tell You It's Time To Hire A Publicist or Public Relations Firm

Today’s businesses and business professionals wonder how they can possibly know if they need to hire a publicist or a public relations firm. Obviously there are many factors to consider when making this decision. To provide some guidance to businesses, here are ten top reasons that provide confirmation you need to hire a publicist or PR firm.

How to Hit the PR Jackpot

You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press.

Do You Really Need A PR Company?

If you're wondering whether you should be hiring someone to help with your PR or whether you can actually do it yourself this article should help you decide.