Managers: Better Take PR Seriously

Could this be the moment to take public relations seriously and begin to change the behaviors of your most important outside audiences, while avoiding a preoccupation with communications tactics? The good news for those managers is that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

One Way to Measure PR Success

Inaction is risky when perceptions of key outside audiences about your organization lead to behaviors that can help or hurt a business, a non-profit, a government agency or an association.

How To Write A Press Release (A Powerful Sales Tool)

Press Releases are powerful sales tools. They can drive customers to your product by the droves. They are not hard to write and anyone can learn to write effective releases easily.

Shopping Center Public Relations and Community Support

All businesses must maintain proper public relations programs to stay in good standing in the community. Retail Shopping Centers are no exception and it is paramount that they stay involved and figure out ways to create interest and support for their place in the town.

Managers, Your PR - Sizzle or Fizzle?

A fact of PR life is this: when you need to move a message from here to there, communications tactics usually can do that job. But be careful here.

Is This What PR's All About?

Are you a manager who needs the kind of public relations effort that leads directly to achieving your managerial objectives?

Managers, Why Stress Over Your PR?

The article assumes that you are a manager who needs and wants the kind of public relations effort that leads directly to achieving your managerial objectives.

The Lapel Pin: The Real Story

Are you looking for the perfect lapel pin for your needs? This article helps you get through the fluff and gives you the pointers you need to make the right decision.

PR Performance You Should Expect

Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

What Managers Should Know About PR

Managers, be aware that your PR effort must demand more than special events, press releases and talk show tactics if you are to receive the best public relations has to offer, and the quality public relations you deserve.

Managers and PR: Don't Just Settle

Attn: business, non-profit, government agency and association managers: Are you doing something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage?

Ford Motor Company and the Gay And Lesbian Community

First the Gay and Lesbian Community said they were boycotting Ford Motor Company, then after some money donations were given and some PR got underway all of a sudden the Gay and Lesbian Community is now endorsing Ford.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

How To Write A Press Release That Will Get You Maximum Results

When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

Build a Better Online Press Kit

Online press kits are becoming more and more popular, however just having one does mean it will be effective. Here are some do's and don'ts to building a better online press kit.