Joie de PR?

The high point of some managers PR day occurs when a message is successfully moved from here to there, unfortunately denying such managers the best that public relations has to offer.

A Managerial PR System You Will Love

Inevitably, this managerial public relations system will help you create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

Public Relations

As public relations is an inexact science, it is difficult to document results. However, it is commonly known that editorial information has, by far, more credibility and impact than paid-for ads. Printed matter in a periodical implies that the periodical endorses the issue being referred to in the article.

Managers: PR, Do You Really Understand It?

Can you tell me that you no longer wish to be denied the best public relations has to offer, and that you want to pursue the quality public relations results you believe you deserve?

Preparing a Writer Media Kit: An Outline for Professional Authors and Speakers

Are you a professional writer who wants to maximize your exposure to potential markets and editors? Would you welcome free publicity? Does boosting your image as a writer interest you? Then you need a media kit.

The Lapel Pin: The Real Story

Are you looking for the perfect lapel pin for your needs? This article helps you get through the fluff and gives you the pointers you need to make the right decision.

PR Performance You Should Expect

Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

Ford Motor Company and the Gay And Lesbian Community

First the Gay and Lesbian Community said they were boycotting Ford Motor Company, then after some money donations were given and some PR got underway all of a sudden the Gay and Lesbian Community is now endorsing Ford.

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

Communications Considerations for IPO Companies

Six critical reality checks to keep in mind when taking the company public.

Build a Better Online Press Kit

Online press kits are becoming more and more popular, however just having one does mean it will be effective. Here are some do's and don'ts to building a better online press kit.

Picture This: Photos Add Life to your Press Release or News Story

A picture is worth a thousand words, whether you're blessed with a news photographer or arranging them on your own. This article shares helpful hints for making the most of either experience.

The Power of a Press Release

Press releases are for announcements not just headlines. Use press releases wisely and you will get more coverage than you ever thought possible.

Public Relations: Use Its Core Strength

In the end, a sound public relations strategy combined with effective tactics leads directly to the bottom line -- perceptions altered, behaviors modified, employer/client satisfied.

The Difference Between Publicity and Public Relations

The best, though somewhat misleading way to describe the difference between public relations and publicity is that publicity is designed to keep you in the news and public relations is designed to keep you out.