Want to Boost Your Advertising Value? Get Your Business In the News!

We see it everyday, articles about businesses in the local paper, internet news sites, or industry publications. But why do companies bother doing interviews and building relationships with reporters and media experts? Because a business news story is worth approximately seven times the value of purchased advertising!

Public Relations and the Internet

Although the field of public relations is quite new, it is seen to be pivotal to many companies when coordinating advertising and marketing campaigns. Public relations has been increasing in popularity, especially now with the Internet being used as a tool for communication in modern society.

Using Radio Advertising Effectively in 2006 Political Campaigns

No one hears the screaming of issues among the six radio commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing political commercials. Millions of dollars will be spent on radio advertising this political season. Will your candidate’s radio campaign be effective?

Effective Press Release Distribution is Key to Spreading the Word

Recent press releases announcing new products, services, business relationships and other announcements. Press releases with news and important business deals. Get the information you need BEFORE it hits the newspapers! Advanced Press Releases...

Managers: Is PR Crucial to Your Success?

Yes, indeed, because somewhere out there is an external audience or two whose behaviors can help or hinder your achieving your managerial objectives.

Ford Motor Company and the Gay And Lesbian Community

First the Gay and Lesbian Community said they were boycotting Ford Motor Company, then after some money donations were given and some PR got underway all of a sudden the Gay and Lesbian Community is now endorsing Ford.

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

Picture This: Photos Add Life to your Press Release or News Story

A picture is worth a thousand words, whether you're blessed with a news photographer or arranging them on your own. This article shares helpful hints for making the most of either experience.

Getting Newspaper Coverage the Easy Way

Anyone can get newspaper coverage if you take the time to comment on articles and columns. You just have to know what is hot and what is not.

PR Details That Make the Difference

As the smoke of battle clears, what these managers will have is a sound public relations strategy combined with effective communications tactics leading directly to the bottom line -- perception altered, behaviors modified, employer/client satisfied.

The Difference Between Publicity and Public Relations

The best, though somewhat misleading way to describe the difference between public relations and publicity is that publicity is designed to keep you in the news and public relations is designed to keep you out.

The Granddaddy of PR Strategies

Remember, please, a single issue -- for example, a potentially dangerous, unattended perception among a key audience, and its resulting behaviors, can spread like wildfire nudging any operation closer to failure than success.

Getting in the News Frame

If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.

Corporate Donations, Government Grants and the Public Relations Justification and Ethics in Giving

So often we hear people complain that this person is rich and they did not give enough to that cause or that Corporation is only giving for the Public Relations and they lack ethics. The question is should they not give if they are only doing it for selfish motivations or for a win/win scenario...

Public Relations for the Small Business

Small Businesses are often looking for that needed edge that will get them noticed over the competition. This article looks into why small businesses should care about PR and how they can leverage it.