What Managers Should Know About PR

Managers, be aware that your PR effort must demand more than special events, press releases and talk show tactics if you are to receive the best public relations has to offer, and the quality public relations you deserve.

Five Reasons to Conduct Media Interview Training

Want press coverage for your business? Then training individuals charged with speaking to reporters is critical. Learn five benefits of media training in this article.

The Manager's Path to PR Quality

The manager's path to quality public relations requires that you resolve to do something about the behaviors of those outside audiences that most affect the unit you manage. And that's for starters.

Changing Business: More Media Covering Fewer Stories

The relationship between the business press and the institutions they cover is being redefined as increasing numbers of news media outlets are thinning out the audience – and reducing the number of journalists each outlet can afford to have.

When Bad News is Brewing, the Worst Response is No Response

Media coverage about an emerging negative issue doesn't wait for you to have a good story to tell.

Picture This: Photos Add Life to your Press Release or News Story

A picture is worth a thousand words, whether you're blessed with a news photographer or arranging them on your own. This article shares helpful hints for making the most of either experience.

Getting Newspaper Coverage the Easy Way

Anyone can get newspaper coverage if you take the time to comment on articles and columns. You just have to know what is hot and what is not.

The Granddaddy of PR Strategies

Remember, please, a single issue -- for example, a potentially dangerous, unattended perception among a key audience, and its resulting behaviors, can spread like wildfire nudging any operation closer to failure than success.

Being Your Own Publicist

If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

Building a PR Plan

You've heard of a marketing plan, you've heard of a business plan, but have you heard of a communications or PR plan? As with any major endeavour, Public Relations campaigns need to be planned. This article gives the 4 essential elements to be considered in a communications plan.

Public Relations for the Small Business

Small Businesses are often looking for that needed edge that will get them noticed over the competition. This article looks into why small businesses should care about PR and how they can leverage it.

The Power of Applied Public Relations

Yes, the payoff from combining sound public relations strategy with effective communications tactics is achieving the bottom line -- perception altered, behaviors mopdified, employer/client satisfied.

Go Back To Basics To Get Your Story Into The Media

In an era of increasingly complex communications – blogs, satellite, digital, podcasts – business people could be excused for wondering how it’s best to achieve coverage in the media. The methodologies may have become more multifaceted, but facts - the news - will always prevail. So the most cost-effective way is still to submit a newsworthy story about your business and let the technology look after itself.

How to Win Big With Public Relations

Give it a try. Combine a sound public relations strategy with effective communications tactics leading directly to the bottom line -- perception altered, behavior modified, employer/client satisfied.

How to choose a PR Agency

In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn't fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to do it on your behalf.