Communications Considerations for IPO Companies

Six critical reality checks to keep in mind when taking the company public.

How to Write a Press Release, Use the Media to Grow Your Business - FREE Publicity

A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same publications to promote your business free of charge.

'Til the Cows Come Home: 6 Ways to Maximize your Local Connections

Why throw your PR at lots of editors hoping something will stick? Use your local connections and these 6 tips to make your press kit stand out in a very large crowd.

Press Here To Make The News

Writing a press release is a key skill for writers and anyone looking to raise their business profile. Her's what you need to know to create a press release that really works.

Ever Think of PR This Way?

Smart managers make a winning bet when they use public relations to do something positive about the behaviors of the very outside audiences that MOST affect their operations.

The Granddaddy of PR Strategies

Remember, please, a single issue -- for example, a potentially dangerous, unattended perception among a key audience, and its resulting behaviors, can spread like wildfire nudging any operation closer to failure than success.

Being Your Own Publicist

If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

The Power of Applied Public Relations

Yes, the payoff from combining sound public relations strategy with effective communications tactics is achieving the bottom line -- perception altered, behaviors mopdified, employer/client satisfied.

Make Public Relations Work for Your Business

Advertising is a wonderful sales promotional tool. It offers a product the opportunity to deliver a specific message detailing the features and benefits inherent in the item being advertised to a potentially vast audience. A business can buy advertising to custom deliver a story to an appropriate demographic. Based on a company's advertising budget, an effective campaign can be crafted to deliver a maximum result and return on invested advertising dollar.

10 Ways You're Ruining Your Chances Of Getting Publicity Without Even Knowing It

Most people ruin their chances of getting publicity by violating the unspoken rules of publicity. Here are 10 of the most common ways people sabotage their efforts - and how to correct them.

How to choose a PR Agency

In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn't fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to do it on your behalf.

Your Expertise is Boring!

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture - Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

14 Publicity Tips You Can't Live Without

These 14 tips will make your efforts to get publicity a whole lot easier than every before.

Making Up A News Story, Legally

It can be perfectly legal - and very smart - to make up your own news stories. This article will tell you exactly how to do it.

Public Relations

Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenues to explore: