PR Details That Make the Difference

As the smoke of battle clears, what these managers will have is a sound public relations strategy combined with effective communications tactics leading directly to the bottom line -- perception altered, behaviors modified, employer/client satisfied.

Press Release Writing Tips To Help You Succeed

Writing a press release is actually very easy if you follow these steps.

Be The Media's Dream Guest! Publicity Pro Tips For Smash Hit Success!

Learn the tried & true publicity secrets of how to become the media's DREAM GUEST! Learn pre-interviews tips, on the radio and on camera promotion do's & dont's, media etiquette & lots more!

Press Release Writing Tips for PR People

A press release is often your only chance to make a great first impression.

Developing your Media Tools

From media pages on your website to press kits and briefers, this article touches on the essential points of putting your public relations and media tools in place.

The Power of Applied Public Relations

Yes, the payoff from combining sound public relations strategy with effective communications tactics is achieving the bottom line -- perception altered, behaviors mopdified, employer/client satisfied.

Make Public Relations Work for Your Business

Advertising is a wonderful sales promotional tool. It offers a product the opportunity to deliver a specific message detailing the features and benefits inherent in the item being advertised to a potentially vast audience. A business can buy advertising to custom deliver a story to an appropriate demographic. Based on a company's advertising budget, an effective campaign can be crafted to deliver a maximum result and return on invested advertising dollar.

Your Expertise is Boring!

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture - Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

The Crucial Factor That Determines Whether or Not You Get Free Publicity

Before you try to get publicity for anything, you must know (and abide by) this crucial factor or your chances of getting the publicity you want will be diminished.

PR Crisis Management - Tell It All, Tell It Fast And Tell The Truth

Handling communication with the media, staff, investors and suppliers in a crisis situation needs forward planning. Here, John Hicks of Headline Promotions, Press & PR shares some thoughts on the processes involved.

Public Relations

Though the press release is the most common Public Relations tool, it is just one of the many means to gain free publicity. Here are some other avenues to explore:

Nine Ways to Get Free Publicity and More Clients

While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business.

Give to Charity - It Pays

People love to give and giving to charity is a great way to advertise your business in a low cost way. This article provides a few tips on how to approach charitable giving.

Cracking Da Media Code

This article is about archetypes in the media and understanding how to work best with them in 5 different ways.

Get Noticed: How to Create a Press Kit

Most business owners try their hardest to get media attention. Why? Because getting media attention is a great opportunity to get free promotion to a large group of targeted potential customers without all the cost. It is also an objective presentation of a business and the products a business offers. Businesses that have appeared in the media obtain credibility and are more recognizable.