Building a PR Plan

You've heard of a marketing plan, you've heard of a business plan, but have you heard of a communications or PR plan? As with any major endeavour, Public Relations campaigns need to be planned. This article gives the 4 essential elements to be considered in a communications plan.

The Media - Believe It Or Not, They're A Great Resource To Market Your Business!

Is media relations really appropriate for your business? Home Based businesses and even large corporations can all leverage the news media for greater exposure. This article speaks to integrating PR into the marketing mix.

Using Effective Public Relations to Attract Investors

Done properly, public relations can bring attention to the good work a company does on a regular basis. As an overview, here are a few considerations to put in place so that potential and current investors are attracted to the natural value of your company.

How to Make Great Tickets

A brief discussion of the various ways to create and print tickets. Gives an overview of the pros and cons of each ticket printing method.

Get a Competitive Marketing Edge with PR Techniques

Countless opportunities to send out press releases and receive valuable, free publicity get missed every day. The bottom line is that being written about (or broadcast) in the media conveys more credibility than messages communicated through paid advertising; and it can be a vital element of any integrated marketing campaign. Here are some cardinal rules, guidelines, and strategies to multiply your chances of success.

Your Expertise is Boring!

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture - Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

The Crucial Factor That Determines Whether or Not You Get Free Publicity

Before you try to get publicity for anything, you must know (and abide by) this crucial factor or your chances of getting the publicity you want will be diminished.

Nine Ways to Get Free Publicity and More Clients

While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business.

Press Release Ideas

Ideas for press releases.

Media Coverage: 5 Myths, 5 Musts

This article covers the main misconceptions about publicity as well as some excellent pointers on the best ways to approach getting media coverage.

Get Noticed: How to Create a Press Kit

Most business owners try their hardest to get media attention. Why? Because getting media attention is a great opportunity to get free promotion to a large group of targeted potential customers without all the cost. It is also an objective presentation of a business and the products a business offers. Businesses that have appeared in the media obtain credibility and are more recognizable.

How to Get National Media Without a Publicist

When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business title, after the first couple of months he moved his focus on to new projects and authors. I was dead-in-the-water publicity wise at this point, but my book marketing campaign was just in its infancy, and so was my writing career. I figured I better learn how to be my own publicist and quick.

Inside A Company's News Release - Part One

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company’s plans.

Invite the Media to Tell Your Story

With preparation and diligence, you will overcome almost all media relations challenges.

Marketing for the Professional Practice or Small Company

If you own a small business or professional practice then you know that you need to be fully engaged in marketing your company. You also know that even with word-of-mouth advertising and customer referrals that there is something called attrition and you know if you wish to make more money and cater to the best high paying customers you need to make sure your message is getting out to your target customers.