10 Ways You're Ruining Your Chances Of Getting Publicity Without Even Knowing It

Most people ruin their chances of getting publicity by violating the unspoken rules of publicity. Here are 10 of the most common ways people sabotage their efforts - and how to correct them.

The Power of PR

Savvy small business owners know the importance of saving money. There are definitely times when going cheap spells disaster (you've seen those Hefty commercials, haven't you?); but this isn't one of them. Welcome to the wonderful world of PR - public relations; or, as we like to call it, free advertising - an essential part of any effective marketing strategy.

Almost Free New Product Publicity Can Work For You

Almost free new product publicity. My successful experience with clients over the years. Examples of how publicity campaigns can work for you. New products publicity writing is my specialty. How to get profitable results at relatively low cost to you. What works and the many benefits of sales that are traceable to a specific new product release campain. You must have a plan and I can help you find ut what works best by working together with you for your success.

Four Things You Have To Do To Get Free Publicity for Your Business

So many people fail to get publicity because the ignore the four crucial things they have to do to get that publicity. Are you one of these people? Check the list of four and be sure you're doing every one of them.

Making the Release

Tips on writing a great press release that will get attention--and free publicity for your business.

Nine Ways to Get Free Publicity and More Clients

While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business.

Press Release Ideas

Ideas for press releases.

How to Get National Media Without a Publicist

When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business title, after the first couple of months he moved his focus on to new projects and authors. I was dead-in-the-water publicity wise at this point, but my book marketing campaign was just in its infancy, and so was my writing career. I figured I better learn how to be my own publicist and quick.

Inside A Company's News Release, Part Two

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company's plans.

The Importance Of Newsletters In Business

Newsletters are sent for various reasons like to abreast customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming ...

Marketing for the Professional Practice or Small Company

If you own a small business or professional practice then you know that you need to be fully engaged in marketing your company. You also know that even with word-of-mouth advertising and customer referrals that there is something called attrition and you know if you wish to make more money and cater to the best high paying customers you need to make sure your message is getting out to your target customers.

A Company's Story Must Carry Impingement Value to Obtain Widespread Publicity

What brings the media to your company’s door? Why do some stories appear in print, while others get lost in the shuffle? How can you impinge upon a reporter to make him or her eager to interview you?

What PR Organizations Say, What They Mean About Options Backdating

If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.

Know When to Send in Your Press Release

Press releases should target either general interest or special interest media. Your targets....

The Legendary Press Release Is Not Always Your Key To Publicity

I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always thought that there is one way to hit a good or say, better publicity, and that is to tandem your Public Relations with a knock out press release. (Buzz) Wrong. It does not always work that way.