PR Crisis Management - Tell It All, Tell It Fast And Tell The Truth

Handling communication with the media, staff, investors and suppliers in a crisis situation needs forward planning. Here, John Hicks of Headline Promotions, Press & PR shares some thoughts on the processes involved.

Public Relations Firms

When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, though the firm maybe technically competent, you still need to evaluate whether it is the right one for you. Here some questions to ponder:

Are PR Campaigns Affordable?

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.

Getting Free Publicity for Your Online Business

It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit.

Public Relations - And What It Means for Your Franchise

Successful businesses be they Franchises or not utilise Public Relations to establish their reputation in the community. This is some times done very professionally through the use of Public Relation Consultants or in-house as an adjunct to the marketing department or even by the franchise owner. In this article we discuss the why's, wherefore's and how's of this very important part of your business.

How to Get National Media Without a Publicist

When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business title, after the first couple of months he moved his focus on to new projects and authors. I was dead-in-the-water publicity wise at this point, but my book marketing campaign was just in its infancy, and so was my writing career. I figured I better learn how to be my own publicist and quick.

Inside A Company's News Release, Part Two

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company's plans.

A Company's Story Must Carry Impingement Value to Obtain Widespread Publicity

What brings the media to your company’s door? Why do some stories appear in print, while others get lost in the shuffle? How can you impinge upon a reporter to make him or her eager to interview you?

Why Your Press Releases May Fall into the Junk Category

Most press releases move directly from the mail room to the trash. Why? Because editors know that they are junk. This article tells you why your press releases may fall into that category.

The Most Overlooked Method to Get Free Publicity

In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you....

The Legendary Press Release Is Not Always Your Key To Publicity

I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always thought that there is one way to hit a good or say, better publicity, and that is to tandem your Public Relations with a knock out press release. (Buzz) Wrong. It does not always work that way.

Publicity: How To Capture the Attention of the Media

The fact of the matter is that the media just doesn't care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don't care about your products or services, what makes you think the media is going to fall in love with your story?

Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

The Secret to Better Media Coverage for Your Nonprofit

How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.

Publicity is NOT About Press Releases!

A PR pro gives time-tested strategies to obtaining meaningful publicity and lets readers know that the way to a reporter's or editor's heart (and computer screen) is not by cluttering their in-boxes with meaningless press releases.