Media Coverage: 5 Myths, 5 Musts

This article covers the main misconceptions about publicity as well as some excellent pointers on the best ways to approach getting media coverage.

Choosing the Best News Media Type - TV, Radio or Newspapers

The world is changing around us. Don't let it pass you by. Stay up to date with local, national & international current events. How are you getting your news? Why are newspapers still the media type of choice for most people?

How to Get Media Attention for Your Business

Most entrepreneurs are well aware of the wonderful opportunity a success public relations or PR campaign can provide. A press release is an integral part of a successful PR campaign. It's a cost-effective way to promote a company. There are minimal costs involved, as opposed to other marketing tools, and depending on what outlet uses your release, it could attract massive positive attention to your business. You could get interviewed, profiled, quoted, or featured in various media outlets. However, what most entrepreneurs may not know is that journalists discard nearly all the releases they receive. It could leave the struggling entrepreneur out in the cold without being noticed at all. It's important for small business owners to realize preparation is everything!

What Are the Business Benefits of Media Evaluation?

An article about the business benefits of media evaluation. Media evaluation is a term that many people aren't familiar with but is a field that is incredibly important to companies who take public perceptions of their company seriously.

Publicity - What Every Business Needs To Know

Businesses from all over the world are always searching for ways to get more publicity. You can let thousands of people know about your service, your store, or your new products without paying a penn...

A Company's Story Must Carry Impingement Value to Obtain Widespread Publicity

What brings the media to your company’s door? Why do some stories appear in print, while others get lost in the shuffle? How can you impinge upon a reporter to make him or her eager to interview you?

Why Your Press Releases May Fall into the Junk Category

Most press releases move directly from the mail room to the trash. Why? Because editors know that they are junk. This article tells you why your press releases may fall into that category.

Publicity: How To Capture the Attention of the Media

The fact of the matter is that the media just doesn't care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don't care about your products or services, what makes you think the media is going to fall in love with your story?

Press Release - The First Step Of The Marketing Campaign

A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

When Promoting Your Business Never Underestimate the Power of the Press

Promoting your business can be difficult and expensive, but it need not be so. Concentrate on providing your local newspapers with up to the minute press releases. Editorial coverage carries far more weight than paid for advertising, yet many businesses ignore this useful resource.

Publicity is NOT About Press Releases!

A PR pro gives time-tested strategies to obtaining meaningful publicity and lets readers know that the way to a reporter's or editor's heart (and computer screen) is not by cluttering their in-boxes with meaningless press releases.

Managers: Are You Cool With PR?

If you don't as yet feel cool, you may be interested in embracing the notion of doing something positive about the behaviors of the very outside audiences that MOST affect your operation.

There's a Reporter on Line One: 4 Failsafe Tips for Talking to Media

Learn how to turn every conversation with the media into a public relations success! With these 4 failsafe tips, you will be well on your way to becoming a visible, expert resource in your industry.

Create Great PR by Staying in Touch

PR is not just about sending out Press Releases - it is about getting yourself known for your expertise. Great PR means staying in touch with your media connections.

Relationship Management: Knowing and Communicating with Your Key Publics

Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics – the people and groups outside of an organization's sphere that affect, or are affected by, what that organization does.