Where Does Your Prospect Do Business - Use PR to Discover the Facts

You can further your research by finding out who they do business with. Who do they sell to? Who supplies them with sub-contracting work? Each other company they have contact with will provide you with more insights on how they do business. Reading press releases will give you most of the facts.

Communications Analysis: Real-Time

You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?

Brand Management - Beyond Marketing

In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.

Public Relations for Mobile Car Wash Firms

If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?

Public Relations for Recycling Programs

Some of the most progressive cities have programs for used waste oil, old paint and many other hazardous substances as well as a plastics, glass and paper or cardboard recycling program. But people need to know about all these things to participate and they need to understand what to do with all their recyclables.

Public Relations for Ambulance Companies

Ambulance Companies need Public Relations so that folks will remember this and get the heck out of the way when they see the lights and hear those sirens. And yet Ambulance Companies often do not go out of their way to do proper public relations in their communities.

Writing a Press Release

The following is an example of a typical Press Release for our publishing services: So many people are entering the mail order market these days, but so many of them are getting ripped off by a bunch of hype. People are promised untold riches in a short period of time. The hype ads play with their emotions by making them believe it is so easy to make money through the mail. It is sad.

Public Relations for Maid Companies

Many people when they sign up for a maid service are worried about things being stolen out of their home. Yet if you stop to think about it that scenario is highly unlikely because if this happened then the company could not survive and they would be run out of business due to negative word-of-mouth you see?

Public Relations for an Insurance Adjuster

Is it possible for an insurance company to use its insurance adjuster division to promote goodwill and public relations? Hey, if a Lizard can do it on Television then anything is possible right? Consider if you will the number of insurance adjusters an insurance company may have and then consider the needs of a Neighborhood Mobile Watch Business Program.

Public Relations and Window Washing Companies

Window Washing Companies need to maintain a clear image in the community. It therefore makes sense to carefully consider their public relations strategies. But what kinds of innovative things can a Window Washing Company do that have not been done before? Well, how about joining a Neighborhood Mobile Business Watch and Community Policing Program?

Public Relations for United States Post Office

Everybody cringes at the thought of the raise in cost of stamps every couple of years. Indeed people also cringe at the amount of junk mail they get each day. It is therefore necessary for the United States Post Office to maintain a great public relations strategy.

Public Relations Plan for POTWs

What can a sewer treatment plant do to bolster its standing in the community when so many people say that place stinks? The common industry comment is of course; Well that may smell like Sheet to you, but that is our bread and butter? Indeed, very funny and yet, that does not alleviate the smell and it is only funny to hear once.

Public Relations for College Districts

So often College Districts get a negative connotation in a community due to the increased crime they generate. Most of the crime is not real bad mostly kids screwing around, although some is indeed problematic to local crime statistics.

Public Relations for a Mobile Tool Sales Company

What kinds of public service and public relations programs can a mobile tool sales company be involved with in their community? Well how about a Mobile Neighborhood Business Watch Program to help take a bite out of crime? Sure that sounds easy enough but is it a good fit? Well consider this case study and see why it works

Get PR for Your Trade Show Exhibit

How to have a successful trade show public relations experience.