Top 5 Reasons Why You Need a Publicist

You have something that you are certain that the rest of the public needs to know about and there is no better way to spread the word about you or your product than with public relations. There are five major reasons why you should hire a publicist.

How to Stay in the Forefront of Your Customers' Minds

Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them Gifts and goodies are an inexpensive way to help with client and customer retention - remember it's much less expensive to keep an existing customer than it is to get a new one. This is a great and simple way to stay at the forefront of your customers' minds.

Why PR is a Vital Part of your Online Marketing Promotion Campaign

How online PR can boost your business.

Maximizing your Nonprofit's Media Coverage

Is your nonprofit able to communicate proactively about both success and difficulties? Do you want media coverage that reflects what your spokespeople actually said? Would you like TV stations to use your colleagues' best quotes? Getting the media to cover your nonprofit is only half the battle. This article covers the steps you need to take in order to control the message and maximize the benefits of that coverage.

Hire a PR Firm - Before You Need One

How can a company or individual know if it needs to hire a public relations/marketing firm? There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level.

How to Write a Press Release

Learn the steps to creating an effective press release that drums up publicity for your business.

Most Lucrative Marketing Method: Online Press Release

With online press release one can simply reach the significant online community. PR web-sites offer article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business community who wants to shoot their business, can make best use of this significant resource to enhance their marketing weapon. Online PR is a unique way for your content to reach huge mass of people without spending too much money. Actually, many online PR sites allow submitting press release free of cost.

Gift Guide Marketing, Not Just Holidays Anymore

Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small business owners with unique products. While traditionally these gift guides are thought of as just a holiday phenomena, gift guides happen year round. If you aren’t taking advantage of this form of marketing then you are probably missing out on some great opportunities.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

Part 4 of this mini series on getting publicity. This article provides tips and tricks to getting radio talk shows, how to handle them professionally for success. If you want publicity, this is a MUST READ.

Get Publicity Now!

Media attention, the positive kind, can generate all kinds of sales for you. When one of your prospects sees you in a newspaper, magazine, or on television it paints you as an expert in that industry. Wouldn't you like to see yourself in that picture?

Get Exposed! 5 Tips to Writing a Press Release

Are you the only one who knows about your fabulous business? Get Exposed! You don't need to be a publicist to get publicity, you only need to know a few tips to get in front of the public eye.

What Makes A Good, Newsworthy Story?

We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. What makes a good newsworthy story?

What Makes Web Press Releases Different from Traditional Ones?

If you're newly initiated into the Web marketing world, you may wonder about internet PR. Why do you need it? How are Web press releases different than the traditional ones you learned to write in Journalism class?

Are Press Releases Important

Some web users are completely unaware of the importance and the power of a good press release. They think press releases are some magic tools to gain links and search engine rankings. This is not the main purpose of an online press release. This is just a secondary effect!