The Art of Successful PR

Quick Tips. How to turn the people you meet into long lasting business contacts. Guidelines how to follow up from an initial meeting.

How to Write a Press Release

Writing a press release is an art form and that is why many PR professionals charge over $100 and often over $500 to write a 300 – 500 word press release. Here, we will go through, step by step, what PR experts such as myself do, to help get the most publicity for our clients.

Press Release Templates

Learn how easy it is to setup a press release template. See here a template of a sample press release template. You can use it as an outline in your writing for press releases.

Got Publicity-2007?

Most people do not factor in publicity into their marketing program. They forget about it when planning. Or they think it happens spontaneously with enough word of mouth marketing.

News You Can Use - Winning More New Business From Media Coverage

For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that's just the start. A timely story about your company can gain good coverage in trade, local and even national media if everything goes according to plan. Failing that, regular coverage in local and trade publications is certainly achievable – if you keep finding stories that are relevant and of interest.

Gift Guide Marketing, Not Just Holidays Anymore

Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small business owners with unique products. While traditionally these gift guides are thought of as just a holiday phenomena, gift guides happen year round. If you aren’t taking advantage of this form of marketing then you are probably missing out on some great opportunities.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

Get Exposed! 5 Tips to Writing a Press Release

Are you the only one who knows about your fabulous business? Get Exposed! You don't need to be a publicist to get publicity, you only need to know a few tips to get in front of the public eye.

How to Kill Yourself with Press and PR

Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners. How can you kill yourself with press and pr?

The Real Value in Getting Seen, Heard and Celebrated in Your Own Backyard...and Beyond

I’ve been giving a lot of thought to why business owners want publicity in the first place. It occurred to me that business owners don’t want publicity at all. What they want is to be seen, heard, and celebrated in their own backyards. When you earn recognition in the hometown media for your hard-won business success, expertise, and community contributions, more of the right people show up so you can do more of what you love to do. This is perhaps the most powerful benefit anyone can hope to enjoy from the credibility and impact that editorial coverage provides.

Are Press Releases Important

Some web users are completely unaware of the importance and the power of a good press release. They think press releases are some magic tools to gain links and search engine rankings. This is not the main purpose of an online press release. This is just a secondary effect!

Articles in the News; Are they Ads, Stories or Articles

The world of Public Relations and Press Relations is certainly interesting indeed. Sometimes articles in the news are really ad-vertorials and not actually stories or articles at all. That indeed can be a huge problem. Sometimes if the news about your company is too good people will think that you are paying the newspaper, magazine or trade journal reporter, author or writer of the article or story.

What if You are Not Good in Public Relations?

Okay. So we've just been hearing things about those rosy cheek guys who can manipulate variables and make things appear as nice as they can. And they do get successful. They can make people believe even if sometimes, they don't even believe in what pops into their minds. In this case, the person just have the power towards public relations.

Powerful PR Lessons from Successful Direct Marketing Techniques

Even if your business doesn’t currently use direct marketing, you can apply its wisdom to your public relations process to increase your business success. Find out the five direct marketing secrets that can make your PR more successful.

Sharing Your Business Testimony

What is the importance of sharing your business testimony? Can sharing your testimony really help a business thrive?