How To Become An Expert Creator Of Mini-Sites

How to become an expert at creating hard-hitting, cash producing mini sites. Find out how they can be useful to your online business both in sales and in subscribers.

Shape-Based Postage Is Here: Are You Ready?

It’s official: Shape-based postage has arrived. For the average consumer, the new postage rates mean a trip to the post office to stock up on two-cent stamps. For many businesses, the new pricing system means a hefty bite out of bottom lines.

Usefulness is Key to Promotion

Professional tradeshow attendees know that one of the top reasons for attending is the swag they'll walk away with.

5-Step Plan for ROI-ifying Your Website

Ah, the land of ROI-ification. A land where e-mails are opened and links are clicked and phones ring by the minute. Is this utopia? Or arms-length reality? Once you apply these proven strategies, you just might find out.

Affiliate Marketing Pitfall - The 800 Number

One of the pitfalls you should be aware of if you're an affiliate is toll-free phone numbers on your landing pages. Find out why and what you should do about it. Don't let them bleed you dry!

D.I.Y. Production I - Vendor Selection

In our industry, one of our jobs as design experts is to maneuver pitfalls that arise for our clients both experienced and inexperienced. There are four primary areas where we provide this kind of guidance to our clientele; strategy, conceptualization, layout and production. The funny thing is the most detail-oriented area, production, seems to be the one arena where many clients retain an overwhelming do-it-yourself mentality.

Five Mortgage Marketing Concepts

When working in the mortgage industry it is important to not only market your business and its products, it is important to market yourself as well. Here are a few mortgage marketing concepts to help you achieve that goal.

What's Your First Marketing Piece?

When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?

Opening a Dollar Store - Advertising for Business Success

Advertising is an often overlooked key to success when opening a dollar store? It is important to develop and execute to a specific advertising plan as a part of the marketing plan for your business. A well-executed advertising plan can result in a huge positive impact on your total annual sales. Don’t forget to include an appropriate budget to support your advertising plan.

Island Displays and 20' x 20' Booths

Many veteran exhibitors swear by island displays at conventions and trade shows, but these spaces present a number of problems to more inexperienced exhibitors. An island display is surrounded on all sides by aisles, and usually islands are 20' x 20' or 20' x 40' spaces. The challenge for the exhibitor is to fill the space with a display that looks attractive and engaging from all angles.

Trade Show Advice

We have worked with countless exhibitors over the last decade, and we have witnessed many mistakes that could have easily been avoided. This article will attempt to offer general advice that should help your company have a successful exhibiting experience.

Successful Marketing - Making Everything Out of Something

Many Americans have never even heard of Daniel Ludwig, one of the richest men and controversial tycoons that ever lived in the United States. He kept a low profile and purposely remained under the radar of the press and public scrutiny. His shipping company was one of the largest in the world, and he created it out of nothing.

The 3 P's Of MLM Marketing

There are 3 fundamental things you must consider when creating any mlm marketing campaign. If you are missing focus on any one of these components you will reduce yourself to achieving only little or moderate success.

How To Use 'Voice Advertising' On Your Business Websites To Increase Sales Dramatically

Integrate voice into your website and up your online sales substantially. There is no substitute for having voice on your web pages, emails and newsletters.

How to Market Online with a Successful Newsletter

All about how to write and market a successful business newsletter.