How to Increase the Size of Donor Gifts with Fundraising Letters

Do you want your donors to give more, do you want them to give more often, or do you want more of your donors to give?

Why Shouldn't Charities Use Proven Marketing Techniques?

Charities are sometimes criticized for using marketing techniques that have proven to be effective for business. Why shouldn't charities use techniques that work? After all, the same consumers that we trust to make intelligent choices are the potential donors charities are seeking. Strategic marketing for a nonprofit organization is just as important as it is for a business.

Small Business Community Fundraising and Promotional Events

Small businesses live and die on their reputations in the community and the goodwill hey generate. If they serve the customers well and help the local community and become involved they stand a much better chance in being successful.

Boost Response Rates and Income with Appealing Fundraising Letter Envelopes

Writing a terrific fundraising letter is a waste of time if your donor throws your entire package in the trash unopened. And that happens more often than any of us dare to think about. That's why your envelope is so crucial to your success.

Free Sample Donation Thank-You Letter for Fundraising Gift or Contribution

The most important letters in direct mail fundraising never ask for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.

Reactivate Lapsed Donors With A Direct Mail Fundraising Survey

A proven way to reactivate lapsed donors is to ask them why they have stopped giving.

Seller Beware! Some Pitfalls of Selling Goods for Fundraising

There are many pitfalls of raising funds with product sales, even for the well-prepared, and selling goods can be a downright minefield for some organizations.

Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.

What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter?

The Real Thing About Fundraising

Fundraising is both challenging as it is rewarding. Raising the needed fund for a worthy cause is indeed spiritually and emotionally satisfying. Every school organization may want to extend a helping hand to those folks who are in dire need. The prospect beneficiary could either be a charitable institution, an orphanage, a community project, and the likes. However, no matter how pure the intention is, school funds can be exceptionally tight. Even the school itself needs aid from people who have a kind heart to give out donations.

6 Fundraising Options for Any Organization

One of the challenges for any group or organization is finding new ways to raise funds. It seems that everyone sells candy bars or puts on a car wash. Below are some fundraising ideas that might be a nice change and help your group raise funds using something unique that isn't being done by every other group out there.

Email Fundraising Serves Four Strategic Functions in Direct Mail Program

Email fundraising has its challenges, but as a tool for involving donors, mobilizing members, raising emergency funds and delivering late-breaking news, email stands alone.

Utopia? Imagine a Community with Free Fundraising

Imagine utopia. What if my local community could have free and effortless, year-round fundraising? What if it was all done with me just shopping locally, at regular prices… and only for things I really wanted in the first place?

Boost Email Donor Newsletter Open Rates with Safe Subject Lines in Online Fundraising

The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%. That means 63 percent of donors are not opening the email newsletters they’ve asked to receive.

Candy Fundraising

Candy appeals to all age groups, but most especially to children. This is because the countless varieties of candy that are available in the market cater to almost all tastes and preferences. Given this popularity and mass appeal, selling candy has become a popular choice for a fundraising activity, as those who sell them are assured that people would buy their candy. In organizing these fund raisers, one of the most important things to consider is the source of the candy that would be sold because finding a reliable source of candy can lead to the success of the activity.

School Fundraising

School fundraisers are quite common. These events support activities that benefit students and teachers, such as the rebuilding of a facility, acquiring new equipment, or earning money for field trips. School fundraisings make the lives of both students and teachers easier because it takes the burden of expenses from their shoulders.