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If you want your business to be profitable, you must establish trust between you and your potential customers. Providing informat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion about yourself and your business will help you establish credibility which translates to trust.

Post Contact Information<

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

/b>
You must have your contact information listed on your web site. Your business address, phone number and email address ar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e the most important elements of your contact information. If people can not contact you they will most likely feel uncomfortable

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and leave your web site.

Provide Company History
How long have you been doing business? If you are selling informat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ional products, what makes you an expert? It doesn't hurt to add some background information about you and your employees (if you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

have them). This gives the customer the feeling that you are not hiding anything from them because you are, in essence, showing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your visitors that you are a real person.

Present a Professional Image
Every customer contact, either through your w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eb site, email, mail correspondence or by telephone must be completely professional. If your website looks as if it were haphazar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dly thrown up on the net, odds are you won't make many sales.

Display Testimonials
This doesn't mean make up a bunch

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of nice things about your business or product, slap on some fake name and viola! Instant testimonial. WRONG!! This will only end

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

up doing major damage to your business. Use REAL testimonials written by REAL people.

Give a discount on your product to a few

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

select individuals in exchange for a written testimonial you can use on your site. Ask permission of course before posting their

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

comments and link it to their web site or email address. This will be one of the best references you can provide.

Always Give

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a Guarantee
When you provide your customers with a guarantee, you will be building trust. Certainly a business that wou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ld post "No Guarantees" or "Products As-Is" is going to make the customer feel uneasy and cost you a potential sale. By offering

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

some type of guarantee, you are showing that you stand behind your product. It also gives your customer that warm, fuzzy feeling

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that they're safe shopping with you.

There are too many scams on the internet and many people have been burned. People are becom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing more careful about who they hand over their hard earned cash to and are even more cautious about giving out their credit card

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

information. By making your visitors feel they can trust your company, you will find that more of your visitors turn into buyers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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