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How many times have you found a product you want to buy in Google, only to find it's a 2-week-expired eBay listing? Or wanted to find an item with an online stor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e's search facility only to find that it lists only stale, unread news articles?

Gone are the days of business card or brochure sized websites, every ma - and -

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pa business wants an eCommerce website and a CMS backend so they can continue to add products and modify content on a daily basis. The result is a large, inform

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ative and dynamic website with to-the-minute information and data. And while this generation of website is a huge step forward from the old-school static website

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s, there is one main drawback;

How does a surfer or even a search facility find needed information when the content changes everyday?

As websites grow with the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ir companies, so do their FAQ listings, their product lists, etc. They become far too cumbersome for a surfer to browse through and the search site facilities re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

spond to any search with pages of unrelated hits. The end results are frustrated customers, swamped sales support staff, and a high turnover of surfers.

The sol

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tion of course is to have smarter search facilities. A bot that knows where to look in the database for certain information and makes the necessary queries. A mo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dule that checks the current state of the site's data when the search is taking place. A web app that has every frequently asked question under its belt, and can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

notify staff if it's missing one that customers want to know. And on top of all that it has to know what it's looking for from a simple, plain English question

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

typed by the customer.

I call any belonging to this new generation of search facilities a "lazy-FAQ". The users can be lazy because they can type a simple quest

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ion rather than trawling through the site, and the search bot is lazy because it doesn't fetch any data until the very moment it is requested by the user. Next g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eneration website search modules such as LiveQ+A liveqa.net know where to go to find the price of the fluffy to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ilet seat cover you want, can reply to the question you're trying to ask about the size of their imitation Mona Lisa's, and are happy to tell you the store's bus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ness hours when you ask if they'll be open at 3am on Sunday. And all of these responses are in plain English, and using 100% current data.

The question entry bo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

x usually "lives" on a side panel of the website and because the system knows more specifically what you are asking about, it can reply in a few short sentences

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

inside that box (without the page refreshing). This makes the search feature far less obtrusive than a search results page, and allows the user to quickly find i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nformation without disrupting their navigation.

"Lazy-faq" technology is well overdue in the current climate of super-dynamic web based internet and is being qu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ickly adapted by many of the largest technology companies as a way to help their customers find what they want from a truly mammoth website. Soon the rest of the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

internet will follow suite and you can expect to see this next-gen search functionality as a standard fixture of all commercial websites in the very near future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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For thousands of years, people have conducted market research. I don't mean with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening is so crucial to the success of your company's marketing, that to deny it is to invite failure. Follow along as I show you how to use marketing research to funnel knowledge into your marketing programs.

Article about due diligence in buying a business - detailed help for business buyers.

Nowadays, many freelancers rarely meet their clients face-to-face. However if you do find yourself “taking a meeting” with a client, following are three guidelines that will ensure a constant flow of work.

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