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E-Folder - Explaining Your Product or Service to Online Customers
In The Beginning...For Webmasters Things To Consider When Developing A Website (Part 3) How can your product or service best be explained to the customer in a simpl
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e and concise manner?
Previously in this series on website development, we've talked about selecting one message or theme to be communicated to your customer as a means of defining
Previously in this series on website development, we've talked about selecting one message or theme to be communicated to your customer as a means of defining
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
your website, and considering the customer's perspective in terms of how the website is developed and presented. Now we'll discuss how your product or service can be explained to t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he customer simply and concisely.
Let's ask this question. When you're surfing the 'net, how long do you want it to take at any particular website for you to figure out if the webs
Let's ask this question. When you're surfing the 'net, how long do you want it to take at any particular website for you to figure out if the webs
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ite has what you're searching for? Not long. When potential customers are surfing the Internet, you have a matter of seconds to get their attention and convince them
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
that your website has something that's worth more than a cursory glance.
Some webmasters attempt to accomplish this objective by using a lot of "bells and whistles", flashy things
Some webmasters attempt to accomplish this objective by using a lot of "bells and whistles", flashy things
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
or goodness forbid, sounds and music. Things like electronic greeting cards, screen-savers or free email services are just a few of the tools used to try and get potential customer
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s to stay at a particular website for longer periods of time. It's affectionately called making your website "sticky". And there's nothing inherently wrong with any of those methods
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, unless the purpose of your website is to sell vacuum widgets to your customers. If that's the case, your customer will be little interested in anything other than the smooth, effi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
cient and economical operation of their vacuum equipment, and the products or services that will help them to accomplish that. But, back to our subject.
Your objective then, is to
Your objective then, is to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
get your customer's attention and communicate to him simply and quickly what your product or service is and how its purchase will benefit him. This is best accomplished by utilizing
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the basic question model employed by journalists in developing a news story: Who, what, when, where, and why? For your purposes, you'll only need to answer three of these: Who, wha
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t, why?
"Who" explains who you are or who your company is. This gives you an opportunity to demonstrate either yours or your company's experience or expertise in the area of the cu
"Who" explains who you are or who your company is. This gives you an opportunity to demonstrate either yours or your company's experience or expertise in the area of the cu
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
stomer's interest or concern. "What" explains your product or service, and provides you with an opportunity to highlight for the customer its features. "Why" explains the benefits o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
f using your product or service, and also offers an opportunity for you to distinguish yourself and your product from the competition. By answering these three questions, you can co
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mpletely but briefly give your customer enough information to determine whether or not they're interested in what you're offering.
Another thing that's important to remember when i
Another thing that's important to remember when i
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ntroducing your product or service, is to communicate with the customer as if you're sitting down and having a nice conversation. No one wants to feel as if they're reading a novel
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
or trying to unravel Shakespeare. In fact, it shouldn't feel to them as if they're reading at all. It should feel as if they're involved in conversation. Keep things simple, concise
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
and uncomplicated. If you choose to use humor or wit, that's great because it can keep the interaction interesting and engaging for your customer. Just make sure that you have the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
talent to be humorous or witty. Otherwise, you may appear disingenuous and your customers may be turned off.
Next: How can the customer be guided to buy/buy now? See you next time!
Next: How can the customer be guided to buy/buy now? See you next time!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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