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“It is a custom. More honored in the breach than the observance.” Hamlet

Our company has just brought aboard a healthcare client who needs, among other

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

things, a brand new website. Currently, if you Google the name of the company, you will get the following:

Company Name
Free web site templates to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

jump start your new web site.
www.companyname.com- Cached - Similar pages

Whoever created the company's current website (using a free website temp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ate) wasn't skilled enough to replace or remove the template's meta description tag. As a result, whenever our client's website appears in search engine

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

results, no matter the query, this unfortunate text snippet appears. In addition to the very obvious negative branding implications, a typical searcher w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uld be extremely unlikely to click on their site when alternative sites map better to the search request.

What is a Meta Description Tag?

Jill Whalen i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n an article about this very topic gives an excellent concise definition:

“The Meta description tag is a snippet of HTML code that belongs inside the <

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ead > < /Head > section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.

T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he proper syntax for this HTML tag is: ‹ META NAME=“Description” CONTENT=“Your descriptive sentence or two goes here.” >”

The theory behind Meta Descrip

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion tags is reasonably sound…control the snippet of text that is shown when your website page appears in the search engines. However, there are serious d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rawbacks to its use.

Why Using Meta Description Tags Is Usually A Mistake

More often than not, the decision to use a meta description tag and what to s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ay with it is made between the website designer & the client well before an SEO becomes involved with a website. There are significant marketing implicat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ons to the choice of wording and your designer isn't often the person to best advise you here.

What website owners fail to realize is that their meta de

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

scription tag will often appear no matter the search query. If the query doesn't map to the tag, the website will be at a significant disadvantage at bei

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g chosen by the searcher. Frequently, the problem is compounded by using the same tag on every single page regardless of content. Also, description tags,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

like all meta tags, are worthless for improving search engine rankings.

Compared to text snippets supplied by the search engines (which I believe are u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ually excellent representations of the page content), the novice webmaster is better off skipping the meta description tag entirely.

If You Feel You Nee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d To Use Meta Description Tags, Here Are A Few Rules:

Do not use the same tag on every page.

Keep the tag short…the search engines will truncate it.

D

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

scribe the page content…don't give your USP or generic business description.

Try to project the top 1-3 search engine keywords on the page and make sure

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to include them in the tag.

Realize that if the search query doesn't map closely to the tag, your website is far less likely to be chosen by a searcher

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/85249/e-folder-Why-Meta-Description-Tags-Suck.html">Why Meta Description Tags Suck</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/85249/e-folder-Why-Meta-Description-Tags-Suck.html]Why Meta Description Tags Suck[/url]

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What to do, from starting to be an affiliate, to grow in successful team. Where to go to be accepted in an affiliate matrix community. Why the single affiliates die quickly, and affiliate team prosper.

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