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E-Folder - Web Navigation - Indispensable Rule Number 1 of Hi-ROI Web Site Navigation
A recent client request to review their web site usability prompted me to codify so
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
me of the rules with which I approach web navigation. These 3 principles work 100%
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
and every deviation from them only brings confusion to the end user and thus lowers
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
the corporate ROI (Return on Investment).
Rule Number 1:
Don't-Make-Me-Think.
A
Rule Number 1:
Don't-Make-Me-Think.
A
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lso the title of a best-seller book by Steve Krug, this principle is violated in ma
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ny web sites because perhaps the developers love their craft so much that they forg
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
et what the whole site is for – the end user or a customer who is there to either a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
find information on a specific topic, or b) solve a specific problem.
Navigation
Navigation
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
must be 100% transparent for the user to trust the web content and the business ent
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ity behind the web content. If the user starts thinking about the quirks of navigat
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ion, you will lose her as a prospect as well.
If your visitors start asking questi
If your visitors start asking questi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ons or silently chew on statements like the following, it means you have failed in
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the Don't-Make-Me-Think test:
"Wow, that's interesting, why did they put this link
"Wow, that's interesting, why did they put this link
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
here?"
"Oops, what happened to the left sidebar?"
"Oh, great, I have no idea how
"Oops, what happened to the left sidebar?"
"Oh, great, I have no idea how
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to get back to that page now…"
"Why does this thing keep blinking?"
"I swear to g
"Why does this thing keep blinking?"
"I swear to g
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
od it was here just a second ago…"
"Now, why would anyone have a 3-layer drop-down
"Now, why would anyone have a 3-layer drop-down
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
menu with 20 options each?"
"Jeez, this lime-green text on pink background is jus
"Jeez, this lime-green text on pink background is jus
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t killing my eyes!"
The finger that points at the moon must not call attention to
The finger that points at the moon must not call attention to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
itself. If it does, we all start to watch the finger, not the moon. And your custom
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ers are lined up to pay for the moon's beauty, not the up-close anatomy of a finger
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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