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If you want to submit a video to one of the burgeoning video sites then pl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ease do. But, you could also win a huge prize in the process. Not least of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

which is fame.

YouTube is a popular video site where users can upload al

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l kinds of videos and share them- all for free. The company, owned by Goog

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

le, recently had a contest to see who could make the best video for 2006-

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and they are ready to pick a winner.

Users will be able to vote on submis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sions in a few categories, such as ‘most unique’, ‘best comedy’, ‘musician

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of the year’, and ‘best series’. The winners will be announced on March 2

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

5th, and will receive a trophy and a spot on the homepage of YouTube.

You

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Tube has yet to confirm is this is going to be an annual event for the com

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

munity, but they claim if it goes well it is very likely it will be return

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing next year. The website attracts about 133 Million users a month, so th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e competition is pretty steep for anyone looking to go about winning the p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rize.

Most of the categories have the favorite submissions already basica

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lly chosen. The Pop band OK Go is expected to win ‘musician of the year’,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and user Lonelygirl15 is expected to win with the series “Ask a Ninja”. Ev

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en with the odds becoming lower each day of one entering and winning, YouT

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ube claims there is still time to pick a favorite and vote. While it is un

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

likely new submissions will make the top score board, there is always next

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

year for those who missed out, should YouTube choose to do another round.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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