Tags |
|
|
Links |
|
|
E-Folder - 3 Ways Of Measuring Site Traffic - Advantages & Disadvantages
Intro
Measuring site traffic is vitally important to have numerical support for allocating web design budget. How do you prioritize if you don’t know how many and what kind of visitors are accessing certain pages? Further, in-depth analysis can increase
Measuring site traffic is vitally important to have numerical support for allocating web design budget. How do you prioritize if you don’t know how many and what kind of visitors are accessing certain pages? Further, in-depth analysis can increase
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
site effectiveness and segment user types. For these purposes one needs to capture site usage data.
This can be done, fundamentally, in one of 3 ways:
- Server based logs
- User based logs
- ASP based logs
All 3 methods have advantages and disadvantages to offer. In
This can be done, fundamentally, in one of 3 ways:
- Server based logs
- User based logs
- ASP based logs
All 3 methods have advantages and disadvantages to offer. In
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
this whitepaper the author will allude to the benefits and drawbacks of all 3 methods. Also, some technical clarification will begiven to explain why each method has its own merits.
Server based logs
The physical server on which a website is hosted prod
Server based logs
The physical server on which a website is hosted prod
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
uces a detailed account of each page request made. These data are generated as a ‘byproduct’ of the server’s operating process. Because web usage analysis was never envisioned when these systems were designed, the nature of these data makes it rather cumbersome t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
transform these data into a form that is usable for analysis.
To make such data useful for analysis, a mapping of the 'raw' server data to an appropriate data model requires substantial domain knowledge. In principle the data are very ‘rich’, but it is
To make such data useful for analysis, a mapping of the 'raw' server data to an appropriate data model requires substantial domain knowledge. In principle the data are very ‘rich’, but it is
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
labor intensive to extract the full value embedded. Also, the server needs to be configured appropriately in order to generate all the data fields that may be of interest. Reconfiguring is not very difficult, but does require IT involvement.
Especially when the site hos
Especially when the site hos
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ting is outsourced, such reconfiguring may well interfere with the host’s needs. One machine can host several other sites. Raw server data have a voluminous layout. For a large site this runs in the Mega- up to the Giga bytes per day. These data need to be stored and tran
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ferred to the analytic users. Copies, backup and maintenance of such data needs to be negotiated with the host, often a third party resource. In conclusion, despite the fact that these data are basically generated for free as a byproduct of website operation, getting time
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ly physical access to the right data, in the right format can be challenging.
User based logs
With user based logs, the web server drops a very small program on the user’s computer for the sole purpose of tracking clickstream data on the client’s machin
User based logs
With user based logs, the web server drops a very small program on the user’s computer for the sole purpose of tracking clickstream data on the client’s machin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e. This technology has many advantages that are mostly derived from the fact that such monitoring programs were developed for the explicit purpose of capturing clickstream data. This allows very ‘rich’ data in the most useful format. Also, because measurement is
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
erformed on the client machine, you get the ultimate client centered data. In contrast, measurement with server- or ASP-based mechanisms is inevitably subject to slight misinterpretations of the actual time lags the user is experiencing. This is caused by the fluctuating
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
speed of the connection between client and either server or ASP.
However, in recent times, some website owners have developed such applications for rather intrusive and often unpleasant purposes. This technology has come to be known colloquially as spyware or adware. Mos
However, in recent times, some website owners have developed such applications for rather intrusive and often unpleasant purposes. This technology has come to be known colloquially as spyware or adware. Mos
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t consumers are (rightfully so) weary of having such applications installed on their computers. Consumer distrust basically precludes this technology from being used, unless the websurfer has given consent in advance. Such willingly and purposely engaging in tracking of s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
urf behavior is the case for consumer panels (like for instance Nielsen NetRatings) where people voluntarily participate in research.
In conclusion, this method is useful and powerful, but due to lack of consumer trust is not applicable anymore in most cases. Only after
In conclusion, this method is useful and powerful, but due to lack of consumer trust is not applicable anymore in most cases. Only after
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
onsumers have provided explicit consent in advance is this method a viable option. Tracking surf behavior of employees on an intranet may be done in this way, for example.
ASP based logs
With ASP based logs, a dedicated, separate server is put in place
ASP based logs
With ASP based logs, a dedicated, separate server is put in place
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to track visitors’ surf behavior on designated sites. To this end a so-called 1-pixel gif file is placed on each page of the site. This is non-intrusive and invisible to the user.
The ASP server is set up for the sole purpose of tracking surf behavior (clickstream data).
The ASP server is set up for the sole purpose of tracking surf behavior (clickstream data).
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Therefore, server configuration and data formatting can be optimized to this end. Naturally, this allows for capturing all the relevant data, and ignoring any of the ‘fills’ that are useless for analysis purposes. This results in much less voluminous storage and optimal
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ccessibility of data. The data are modeled in a format that is easily amenable for analysis.
Conclusion: with only the requirement of placing a tracking pixel on each site page, this method requires the least effort from the site hosts. Data storage and maintena
Conclusion: with only the requirement of placing a tracking pixel on each site page, this method requires the least effort from the site hosts. Data storage and maintena
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nce are facilitated due to the dedicated nature of the ASP server. Data are always quickly available, and pre-processing can be completely automated. The ASP server can be maintained in-house or outsourced. Most professionals in the field consider this the method of choic
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/82671/e-folder-3-Ways-Of-Measuring-Site-Traffic--Advantages--Disadvantages.html">3 Ways Of Measuring Site Traffic - Advantages & Disadvantages</a>
BB link (for phorums):
[url=http://www.e-folder.org.ua/article/82671/e-folder-3-Ways-Of-Measuring-Site-Traffic--Advantages--Disadvantages.html]3 Ways Of Measuring Site Traffic - Advantages & Disadvantages[/url]
Related Articles:
Bookmark it:
|