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Product launching involves many things and steps. You have to launch it so that yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur buyers know that there is a new product to satisfy their need.

Identify Your T

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

arget Market – Identifying your target market is very important for product launch

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing. When you identify the target market you can go for targeted product launching

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Targeted product launching is important because it will get more and more prospec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ts than any general launching. In this type of product launch, only the people who

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

may buy the product are targeted. SO, the chance of success is more and the cost

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is less.

Find Your Most Appealing Customer Benefit – Products are sold better whe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

they show benefit than the features. All the features should be modified to custo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mer benefits. Customers will be eager to know about their benefits, not your produ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ct feature. Find out a benefit for targeted product launching and emphasize and pu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

blicize it.

Send out pre-launch emails- Send emails to the prospects about your n

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

w product. Let them know in advance about the probable product launch.

Develop A

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Motivating Offer - Create a offer that in too attractive to refuse. Emphasize on t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he benefits and show them clearly in the offer. This offer should create interest

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

among the buyers about your product.

Decide How To Publicize Your Business – Deci

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e how you are going to make publicity for the product and product launch. You can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

opt for different publicity strategies and techniques like online advertising, pri

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt advertising, email marketing, search engine marketing, ppc ads, Press Releases

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and so on. Targeted product launching will need targeted advertising and publicity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Don't scare away your customers by saying the wrong things Customers expect a certain kind of behaviour from companies and if we want to stay in business, it is our job as service providers or manufacturers to stand up to those expectations. There are certain things that are a total no-no while communicating with a customer. It will be a good idea to remember these things and have them as a ready checklist with you, always

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