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E-Folder - Podcasting An Increase in Productivity
Podcasting is a relatively new form of media. Most individuals consider this the domain of media savvy individuals who are bent on
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
creating content to amuse the masses. However more and more online businesses are seeing this media as a form of marketing and busi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ness-to-business connection.
Consider this…
* Approximately 10 million podcasts were downloaded in 2006.
* I n 2006, there w
Consider this…
* Approximately 10 million podcasts were downloaded in 2006.
* I n 2006, there w
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
as a 71 percent increase in downloads in just 6 months.
* An 18-fold increase in usage is projected by 2010.
* $80 millio
* An 18-fold increase in usage is projected by 2010.
* $80 millio
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n was spent in advertising in 2006 and $300 million is projected by 2010.
* 20 percent-plus of Americans have podcast-capable
* 20 percent-plus of Americans have podcast-capable
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
portable MP3 players.
* Apple's iPod is Amazon's Best of 2006 electronic device.
* The Queen of England started podcast
* Apple's iPod is Amazon's Best of 2006 electronic device.
* The Queen of England started podcast
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ing in 2006.
Source: Podgarden.com
Individuals and businesses are discovering podcasts are making it possible to connect
Source: Podgarden.com
Individuals and businesses are discovering podcasts are making it possible to connect
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
in a more direct and personal way with others.
In a business-to-business context the use of podcasting is allowing webinars to tak
In a business-to-business context the use of podcasting is allowing webinars to tak
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e place that assist in the development of new sales procedures and affiliate marketing ideas. Podcasts are even allowing business o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
wners to connect with associates on a global scale in a way that has not been possible before.
The growth of podcasting is signifi
The growth of podcasting is signifi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cant because it allows content to be archived for on-demand recall. If a business associate misses a life webinar they can readily
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
view an archived podcast of the webinar to get up to speed.
When you think about it, the potential costs savings in a business-to-
When you think about it, the potential costs savings in a business-to-
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
business podcast scenario is huge.
A podcast can be developed in a webinar environment without the need for business associates to
A podcast can be developed in a webinar environment without the need for business associates to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
fly to a central location, rent a car, get a motel room and pay for meals. With a podcast this information can be ‘broadcast’ from
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
a central location to satellite locations or from the comfort of home.
What makes this a more attractive proposition is it allows
What makes this a more attractive proposition is it allows
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
business associates to remain productive for the longest period of time and in many cases they may not need to be present for a li
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ve seminar, but can access the webinar podcast when time allows.
The whole dynamic of podcasting has allowed the world to shrink a
The whole dynamic of podcasting has allowed the world to shrink a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
bit as information is made available on a global basis with less reliance on world-wide travel to accomplish this goal.
The next
The next
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
time you want to bring your executive team together consider using a podcast to accomplish the task. The learning curve is not sign
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ificant, the equipment less expensive than an airfare and you can archive the information for long-term digital storage and recall.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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