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Podcasts has gained immense popularity over the last couple of years. They

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are generally digital files, either of an audio or video nature, and are co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mposed either as a single file or a whole series of files. If one looks at

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he popularity of video sharing sites like YouTube, then he will know that p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

odcasting is one of the best ways to brand your business and generate many

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eads.

How do podcasts reach prospects? They are generally distributed by f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eeds known as syndication feeds. They can run on desktops or personal media

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

players. The podcaster is known as the person that creates and hosts the p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dcast. People then download the podcast by using an RSS (Really Simple Synd

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ication) feed.

The key to creating a good podcast is to use high-quality r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cording equipment. Do your due diligence in researching the recording equip

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ment that is right for your needs. For example, some are more suited for re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cording music, while others are great for recording speech and interviews.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

You’d also want to use a reputable podcasting service. Ensure that it provi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

des a huge enough bandwidth to support your needs. It is worthwhile spendin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a bit more money to ensure that the quality of your podcast is good. Lastl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y, do listen to your recording or watch your video a few times to look out

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for errors. Generally, mistakes do happen and you can spot it and do anothe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

recording.

One of the best ways to verify the quality of your podcast is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to get a friend or an associate to listen to it and give you their feedback

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advertising, direct mail, web sites and telesales all have their place but nothing beats the face to face interview. The first challenge is, of course, getting to speak to your prospect and arrange a meeting.

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