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  • E-Folder - Three Reasons You'll Be Podcasting Sooner or Later

    In a recent networking situation a small business owner asked me an interesting question.

    “Have I missed the boat with Podcasting?”

    She went on to explain that some felt that the p
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    odcasting wave had crested and anyone who was going to be anybody in the world of podcasting were already doing it and anyone else that tried to join in now would just be lost in the
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    crowd.

    I blinked through several moments of silence while I gave that some thought. There is so much in her words that can spark a great conversation. What is meant by “anyone who
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    was going to be anybody” for starters?

    Okay, leaving all that behind – her question can be answered easily enough.

    No, you have not missed the boat with podcasting.

    Podcasting is
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    still a young media. We haven’t fully tapped its potential. There will be many more beautiful-young, cranky-old and quirky-offensive podcasting stars born in the months and years t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    come. We’ll read about them on blogs and forums and see their faces in the iTunes Music Store Directory. It is truly not too late for someone to become somebody in the world of po
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    dcasting.

    Sure, only a tiny percentage of podcasters will make it to the big time. But does that mean that everyone else is wasting their time? Not at all, in fact most people wh
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    should be looking into podcasting can be looking at it from a fresh perspective and not even think of podcasting as the chance to be the next big media sensation.

    Podcasting is sim
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ply making media content available via RSS – and when you think of it that way, you realize that you should be podcasting in one way or another sooner or later.

    Here are three reaso
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s why.

    1. Your Market Wants It

    Your market wants to choose how they will consume your content. If you are writing articles for your website or for distribution, there are many in
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    your target market who would prefer to listen to that article than stop to read it.

    I multitask. I would like to keep an eye on new articles being written by more of my favorite pe
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ople – but I don’t have all day to sit and read. I do however have two ears and can easily give one over to listening to an audio feed of articles that I have chosen to monitor.

    2.
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    Competitors Want It

    Other website owners, newsletter editors and podcasters who reach your desired market would enjoy having more audio and video content to choose for inclusion on
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    their projects. Someday we will be visiting Audio Directories and Video Directories to find media content for inclusion in our podcast or blog the same way that we visit Article Di
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ectories today.

    You may never host a podcast that reaches 100,000 people – but if you create segments of content that other podcasters can grab and use (giving you appropriate credi
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ) you may just end up reaching 100,000 people after all.

    3. You Want It

    You want to be making the best use possible of the internet and that means embracing all available technolo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    gies. You don’t have to launch a podcast ‘radio show’. You can simply be podcasting the content you already have. Think about your seminar audios, articles, special reports, ebook
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    , etc.

    If you do love the radio show format, go ahead and do that. But also consider how you can implement podcasting into your business in other ways as well.

    Using audio and off
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    er an RSS feed for your content is extremely simple. You can use an all in one solution like Audio Acrobat which allows you to create audios by computer microphone, telephone or by
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ploading your own recording files; and then lets you create a quick and easy podcast feed of your content.

    Now that you have a fresh new view of podcasting, what are you waiting for


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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