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If told you you could generate 100 subscribers a day via PPC campaig

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ns, do it with no out of pocket costs, what would you think? That I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

was crazy? That it isn’t possible? Or that this is just another

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

udicrous sales pitch?

How about none of the above?

Let’s do some s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

imple math. Let’s assume 100 subscribers, for easy math.

Let us as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sume that you drive 300 visitors to your web site via PPC campaigns,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at an average cost of 25 cents per visitor. That is a 75 dollar cos

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t.

So your average subscriber costs 75 cents ($75/100).

So your br

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eakeven to make this happen is 75 cents per subscriber.

What conver

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion rate do you need to gain 75 cents per subscriber? On a 10 dolla

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r product, you need a 7.5% conversion rate. On a 20 dollar product

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you need a 3.75% conversion rate. On a 47 dollar product, you need o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly a 1.6% conversion rate. And keep in mind these conversion rates

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

are only on subscribers from your PPC campaign, not your click thro

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ughs. These are visitors who liked enough about you and your site t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

become a subscriber. And with most PPC, where you pay after you ge

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t the clicks, you average a few weeks before you pay for the PPC. T

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

his means not only do you have the initial contact to make the sale,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

but also a few more contacts via email.

Give it a try. Word to the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wise: Test everything you do, and monitor every PPC campaign daily

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What is a commodity? According to the Webster Dictionary the word commodity is defined as a a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price.

If the number of cubicles to be purchased is relatively large, then a company can deal directly with a cubicle manufacturer. Normally it is an independent office cubicle dealer one has to work with. Office cubicle dealers carry systems from a large number of manufacturers. Some of these dealers are representatives of specific manufacturers while others specialize in certain brands but carry other brands too. The important choice to be made here is to choose a brand that's established and well known because future purchases will depend on initial purchases. Instead of choosing different brands, opt for one brand that shows stability.

Have you ever communicated with a salesperson who launches into their sales presentation without even asking you what you want or need? If a salesperson lacks the skill of questions and listening, that can help the customer stay stuck in the position of not knowing what they want. Customer service begins at the beginning of the sales relationship with these two skills.

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